Digital Spark Marketing

Category: TODAY’S ISSUES

  • How to Withstand a Brand Crisis

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    by

    Mike
    in

    Late last year a crippled Carnival Cruise ship was brought into port with thousands of disgruntled customers. Their vacations were ruined, they were stuck at sea and the media was having a field day covered their plight and the potential downside of the entire category of cruising. If you were Carnival, what would you do…

  • You Should Know the Keys to Your Learning Lessons

    You Should Know the Keys to Your Learning Lessons

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    by

    Mike
    in

    Clay Shirky once said: The change we are in the middle of isn’t minor and it isn’t optional. As Clay describes the digital internet age, it is far from minor and not optional. Right on the mark isn’t it? This description is particularly relevant to the need for continuous learning lessons. Check out our thoughts on team…

  • How to Choose an Email Marketing Software Solution?

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    Mike
    in

    There are over hundreds of small business email marketing software available in the market. It’s no wonder that some people find it both frustrating and tiring to choose the best tools that fit their needs. With the right tools, you can achieve increased revenue and a larger customer base. The problem is that it takes…

  • Mistake: How to Avoid a Bad One Using Ultimate Checklists

    Mistake: How to Avoid a Bad One Using Ultimate Checklists

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    by

    Mike
    in

    What we see depends on what we look for. Using the ultimate checklists? Ever given them a try? There are lots of ways to use them. In addition, they are a great way to avoid bad mistakes. We like their use for simple reminders of ways to think and to work. Check out our thoughts…

  • Successful Persuasive Writing Strategies

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    by

    Mike
    in

    Persuasive writing is any written work that tries to convince the reader of the writer’s opinion. Aside from standard writing skills, a persuasive essay author can also draw on personal experience, logical arguments, an appeal to emotion, and compelling speech to create persuasive writing strategies and influence readers.  Persuasive writing relies on different techniques and…