Category: MARKETING AND ADVERTISING
17 Tips to Make Every Marketing Campaign a Success
Understatement time: Marketing has changed a ton in the last five years. Social media’s power to drive campaign success into uncharted territory has resulted in a massive shift in content marketing. The best campaigns have capitalized on the elements that make almost every marketing campaign a success. Stop interrupting what people are interested in, and…
Brands Best Tips for Using Chatbots in Advertising
Brands know that to advertise effectively on mobile, they need to gain access to consumers through the few apps that dominate daily smartphone use. This is one reason why brands have embraced Facebook’s recent announcement that it plans to support chatbots in advertising. To Stand Out, Marketers Need to Be Authentic and Relevant. WeChat, a…
How to Create Curiosity to Improve Marketing
Here’s a rather interesting promotion from California Pizza Kitchen to improve marketing. At the end of my dinner, I was given the bill and a CPK “Don’t Open It” Thank You Card. That certainly did create curiosity, yes? It’s a coupon with an interesting twist: you bring this card with you the next time you…
Want Some Examples of Great Marketing?
Here are some great marketing examples that I can immediately recall. They are a lot more, but these are, in my opinion, the most interesting. They argue that it is necessary to go beyond, to use something that others do not. If you live some idea – it will come to life! Red Bull. Progress…
6 of My Favorite Tools for Content Marketing
Check out these favorite tools for content marketing … IFTTT Automation for everything. Everything. If This Then That, or IFTTT, is a free tool for automating tasks across apps, websites, and gadgets. With a wide range of recipes (a fancy word for automations), IFTTT is incredibly versatile and has the potential to make every piece of your marketing…