Category: CUSTOMER FOCUS
Millefiori Customer Experience is Awesome Marketing
The secret of success is to do the common things uncommonly well. It is awesome marketing. A secret? No, not really. Small things? Yes, certainly. Sometimes small actions or inactions by a business can have a big impact on awesome marketing. And it is usually due to a lack of an explicit strategy. Certainly not…
My Credit Union Just Lowered the Bar on Bad Customer Experiences
Have you been fooled by a company you have done business with for many, many years? When I say fooled, I mean the broken kind of trust fooled. And yes Seth, I do want to talk about it. It involves bad customer experiences that my daughter and her husband had with their credit union. Turns…
Random Acts of Kindness for Customer Experience Improvement
Random acts of kindness ideas? You can make great strides in customer service and customer experience improvement through seemingly small but very thoughtful actions. Remember that customer experiences are the new marketing tactics. Feelings have a critical role in the way customers are influenced. Check out this video on a memorable customer service experience from…
How to Shop Online: Ideas to Supercharge Research Results
Have you noticed the remarkable success of online shopping recently? It has been nothing less than phenomenal. That’s why we have been scouring the latest research lately to see what some of the new insights are. The online shopping report has some very interesting insights for us in Brevard County. Some interesting thoughts on how…
How to Apologize to a Customer
We all make mistakes. Mistakes mean apologies. So it is useful to know how to apologize to a customer, isn’t it? There’s never a great way to apologize … just OK ways and plenty of not-so-OK ways. When you make an accidental mistake with a customer, your primal response is to immediately say ‘I’m sorry.…