Creating campaigns helps boost brand awareness and increase the marketing of your products and services. Apart from that, it also captures the demand that is generated with upper-funnel campaigns.

Through brand building, you can create a stronger brand, and improve your campaign performance.

That’s why, it’s highly recommended that you start working on creating an aggressive PPC campaign, and work with a PPC agency that offers PPC services to help your brand grow, and generate long-term results.

What is PPC?

Before we start, let’s first understand what PPC is. PPC stands for a pay-per-click campaign, and a type of internet marketing wherein advertisers will usually pay for a fee every time they get clicks on their ads.

 It’s a great way in buying more visitors to your site instead of trying to get those visits organically.

What Is Brand Building?

Meanwhile, brand building is the process of creating a strong brand identity so that it sets you apart from the rest of the competition. It will also be easier for customers to recall your products and services.

Now, in this post, we’ll be discussing ways how you can use PPC to grow your brand:

1. It finds your target audience

Once you’ve decided on your goals, the next thing that you need to consider is your audience.

Are you targeting millennials who are on Youtube in their spare time? Are you a B2B marketer who’s trying to market to CEOs?

Does your text ads tell your story well, or will you need a video to demonstrate it to your audience? Where does your audience usually hang out online? Where do you hang out online?

Through keyword searches, often, your audience is a “buyer who’s searching on your keywords.” However, for awareness, it’s essential that you carefully hone your target audience.

2. It uses Google’s search network

Although Google Search Network might not be the most obvious place that you can go to if you want to enhance brand awareness, the thing is, text ads are one of the quickest ways to gain a wider audience.

First, you need to come up with is a list of keywords. These search terms will provide you with an opportunity to reach your target audience even with very little buying intent.

Although most of these will be probably made up of long-tail keywords, they’re the type of queries that are inspiring your blog content.

Usually, for these campaigns, you might want to step up your content marketing efforts and come up with something that’s noticeably better than everything else that shows up on page one for that particular keyword.

Come up with detailed guides, video reviews, eBooks, and so on, and dedicate your time to crafting headlines that garner a lot of attention.

Then, promote these types of content via AdWords text ads. The benefit of using this approach is that your content will land on the top results and assuming that it’s great, people won’t hesitate to click on your content.

Before these ads go live, create an AdWords remarketing on every landing page so that you can still target them after you’ve finished with your content.

Usually, this approach accomplishes two things. Firstly, it helps introduce your brand to a wider set of audiences giving them content where you actually have something to offer.

Finally, remarketing means that they saw your ad as they continue browsing the internet, reminding your audience about your brand.

3. It generates more leads

Although lead generation may not be the first thing that you think of when starting a PPC campaign, this tactic is effective in warming to your target audience, letting them know that your products and brand do exist.

This can be an advantage on your part, especially if you’re in a highly competitive marketplace and you’re constantly competing with other large businesses.

4. It is measurable

Being able to measure the value of your brand image, translating it into something translatable, such as your ROI has always been some sort of a gray area in marketing.

But when leveraging your PPC activity along with other marketing channels that are bound to improve your branding and reach, you can directly measure the impact of your campaigns.

You should also consider the sales made during this specific activity as a positive result of your branding, along with other changes with your site’s overall traffic.

Also, because of sophisticated analytics tools, the feedback that you gain from PPC ads provides you with a wealth of information that you can use in your marketing efforts in the future.

You’ll be able to know which keywords are working, what a specific paid ads are driving results, and where it is coming from- whether they could be converted into leads or not.

5. Provides You With a Fast-Track Option

One of the most frustrating things about being indexed on search engines is that it takes time and effort for you to show up on the top results of Google’s organic search.

Usually, it will take three to six weeks before your page could be indexed, and if you want to show up on the first 100 pages, you need to dedicate a lot of time and effort to build your site’s content.

With paid search, however, you can skip the whole process because showing up on the first page of Google is already a given.

 Usually, the only variable there will be how many times it will show up there each day, depending on your daily budget. This is ideal for short term campaigns that generate the best results.

6. It’s cost-effective

With PPC you’re only paying each time a user clicks on your ad. That’s a far cry from more conventional marketing methods wherein you’re paying a lot of money so that people can notice your ad.

The fact that you’re paying for spots that provides you with tangible results is a better option than traditional marketing alternatives.

The bottom line

With PPC, you can build your brand, and establish yourself as a thought leader in your industry. It does take time and grit if you’re new to the PPC game, but eventually, high click-through rates and the payoffs in conversions will be worth it.