Why Marketing Needs to Attract Employees, Not Just Customers

Marketing is often used with the explicit goal of furthering sales, with the focus being on attracting potential customers and retaining existing customers. However, if you really want your business to succeed, then you are going to need to put more effort into the marketing tactics you use for attracting new employees. Your business won’t be able to expand without the right people working behind the scenes, so you need to implement some good marketing strategies to attract employees as well as the top talent and make them proud to work for you.

Marketers tend to like big, bold actions that grab attention and spew off metrics and the March on Washington would definitely qualify as that.  Yet, all too often, we ignore the more mundane work that comes before.  To market a product or an idea, you have to change minds and that’s the real lesson of the Civil Rights Movement.  Marketers need to learn from it.

A Great Company Culture Attracts Top Talent

With a great company image, you can attract top talent with ease. After all, when people are at the height of their careers, they know they have options. For some, their dream job will be one with a high salary, and for others, it will be a company where they can have a voice, input and a healthy work/life balance.

If you cannot offer them that top salary, then you need to work to improve your company culture and later become known for it.

Bolster your efforts by hiring the right people for your team, so that everyone works well together, and you have a family unit, not just a set of workers. An executive assessment, in particular, is key to giving your company a new direction, and if you are known for your great working culture, you can bring in great talent and retain their expertise for years.

PR and Marketing Can Make Your Brand More Recognizable

A great candidate wants to further their career, which means one of two things. One, they are looking to be hired in a higher-ranking position. Or two, they want to work for a brand that will open doors in their chosen industry.

Marketing and PR can help you attract more candidates in both instances. With the right PR and marketing team, you can quickly become a recognized business in your community. It is this recognition and reputation that candidates are looking for.

Innovative Thinking Brings In Top Minds

You want top workers, which means you need to allow them to try new things and be creative. Change your company culture to allow for this free-thinking amongst all of your employees, and aim to be recognized for your innovation through awards.

Being Proud of Where You Work is Key

You need to prove that you have a working environment that people are proud to be in. This means improving your company culture, the design of your office and the outlook of your business. Instead of just advertising your products, advertise the talents and successes of your employees.

This is a great way to showcase what your company is all about and the sort of working environment a candidate can expect if they get hired.

If an employee can say that they genuinely love working for you and are proud to work for your business, then you are on the right track. Simply advertise this culture when hiring and creating job listings, and you will bring in top talent who are looking for a great work/life balance.