Don’t let what you think you know limit what you imagine. How do keep up with new developments in your chosen field? Do you put a priority on continuous learning? I believe following key experts and their blogs in your field is a great way to keep up and implement a plan of continuous learning. Here are 10 examples of my favorite blog marketing sites and why I like them so much:
Blog marketing … Vidyard Video Marketing Blog
The Vidyard Video Marketing Blog publishes articles that elaborate on how to build video marketing strategies, how to optimize video campaigns for conversion, and how to create compelling video content that sells products. All a must for creative marketers.
http://www.vidyard.com/blog/
Here is a short video to illusrate blog marketing strategies.
There’s a lot more to video marketing than just traditional content marketing. However few marketing departments hire team members to focus exclusively on video campaigns. Because video content is different from text content, it requires different marketing strategies. The Vidyard blog helps marketers create successful campaigns using video content.
Snarketing 2.0
Ron Shevlin has consulted for marketing teams at leading businesses for the past twenty-five years. His blog offers insights on fallacies and failures across the marketing industry.
http://snarketing2dot0.com/
Marketers don’t like to talk about their own mistakes, so Shevlin does it for them. As this list attests, there’s no shortage of helpful marketing content online, but sometimes, it’s just as helpful to learn what not to do as it is to learn what to do. Snarketing 2.0 is a great place to learn from the mistakes of others–a practice marketers should readily adopt.
More information: How to Frame Marketing Messages for Optimum Engagement
Adobe Digital Marketing Blog
http://blogs.adobe.com/digitalmarketing/
Today’s digital marketers are faced with endless options–for tools as well as tactics. Articles on the Adobe Digital Marketing Blog help digital marketer’s research tactics and tools to unlock the right combination of strategies for their brands. Adobe’s blog is organized into ten neatly-labeled categories that make it easy for readers to access a large set of specific insights and to find a high volume of content about a specific digital marketing topic.
Blog marketing examples … Digital Spark Marketing
Do you have to believe in yourself if you want to be successful, yes? That is the reason we have included our own blog in our list of favorites. Digital Spark Marketing writes about everything that contributes to business growth, including creative marketing, advertising, and branding; customer engagement, experience and service; creativity and innovation; and leadership, employee hiring and development, mentoring, and engagement. We also occasionally throw in an inspirational story or two.
Beth Comstock
There must be something in the water at GE that makes the company’s culture so attractive to bloggers. Consider Beth Comstock, GE’s Chief Marketing Officer, who is certainly a must-follow for anyone interested in topics like leadership and innovation.
She also contributes to a LinkedIn series that asked influencers to share lessons from their youth, where she penned a thoughtful piece about getting your foot in the door. On the innovation front, Comstock is always keen to share insights from life at GE, including this very interesting piece about how the long-running tech company incorporates lessons from startups.
Briansolis.com
Solis studies and writes about the effects of emerging technology on business, marketing and culture.
http://www.briansolis.com/
One of my favorites since my introduction into social media, Solis asks probing questions about the directions towards which technology pulls the forces that command our lives. The answers are in his thoughtful and informed blog articles.
His blog offers a place to contemplate the future and think critically about how modern events impact societal shifts. He references leading marketing and cultural moments, reviews books, conducts interviews, and encourages all marketers to think critically about the impacts of their campaigns.
