Remember that consumers engage with people, not brands. Are you a fan of the singer Lady Gaga? I certainly am. And I am even a bigger fan of the innovative Lady Gaga brand and Lady Gaga news.
Check out our thoughts on creative marketing.
Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising. She also spent on billboards, 2 pop up stores and performed countless interviews.
The result? She sold 305,000 copies in 2 weeks.
Related post: Walmart E-commerce Strategy … 6 Reasons Why It Won’t Beat Amazon
But the Lady Gaga brand is also known for focusing on building long-term personal connections with her fans. She puts this action higher than short-term revenue.
She is very aware that consumers like to engage with stars. Even though Lady Gaga could have played bigger venues early in her career, she wanted to play small venues. Her goal was to really connect with the audience.
In her book “Monster Loyalty: How Lady Gaga Turns Followers into Fanatics” Jackie Huba states:
“Many marketers would kill to have Lady Gaga as their ‘product’ to sell.detergent. Her catchy songs, crazy stage performances, and wacky outfits made her. She was quite unique and buzz-worthy. It is Lady Gaga’s ability to remain singularly focused on maintaining her fan base that made her as successful as she is today. This is what sets her apart from the traditional way of doing business. This is where traditional businesses can learn the most from her success.”
There is an interesting story about how Pablo Picasso, the famous Spanish artist, developed the ability to produce remarkable work in just minutes.
As the story goes, Picasso was walking through the market one day when a woman spotted him.
She stopped the artist, pulled out a piece of paper, and said, “Mr. Picasso, I am a fan of your work. Please, could you do a little drawing for me?”
Picasso smiled and quickly drew a small, but beautiful piece of art on the paper. Then, he handed the paper back to her saying, “That will be one million dollars.”
“But Mr. Picasso,” the woman said. “It only took you thirty seconds to draw this little masterpiece.”
“My good woman,” Picasso said, “It took me thirty years to draw that masterpiece in thirty seconds.”
Picasso isn’t the only brilliant creative who worked for decades to master his craft. His journey is typical of many creative geniuses. Even people of considerable talent rarely produce incredible work before decades of practice.
Like many fans of Lady Gaga, this doesn’t come as a surprise. She’s been quietly building up to this moment with her career. She has consistently delivered her brand directly to audiences for more than a decade.
Related post: Remarkable Branding Design: Spanish Bank Example
For any digital marketer, there is a lot to Lady Gaga’s approach that can inspire the direction for your brands. Here are eight tips to consider.
Familiarity and trust
Lady Gaga is a master of social media. It’s her engaging style. She feels so real, so authentic to her fans.
Namely, she doesn’t act like the biggest pop star in the world. She acts like your best friend, someone who gets you, someone real who you can talk to.
Marketers need to learn from this style. On social media, your brand needs to feel friendly and approachable. Brand equity is built through familiarity and trust. No brand has more consistently executed this than Lady Gaga.
Lady Gaga brand uniqueness
Establishing a brand identity requires something distinctive. For instance, Apple has become known worldwide for their innovative products and minimalistic, aesthetic appeal.
When it comes to service companies, Domino’s Pizza used to guarantee that their pizza would arrive in 30 minutes or it’d be free.
In terms of a selling point, TOM’s shoes donate a free pair of shoes to a child in need for every pair of shoes that are bought.
Creating an identity like Lady Gaga doesn’t demand an extraordinary talent. It simply needs to have one special thing that separates it from the competition.
In reality, it’s possible to be “a one trick pony” as long as that trick is really good. Once a company figures out what that is, it can concentrate on it. It should increase recognition in time.
Lady Gaga news today … competitiveness
Gaining an edge in today’s business or entertainment world isn’t easy. For an entertainment brand to make a name for itself, team members should thrive on competition. They should constantly strive to improve.
When it comes to the major players in any industry, none simply sit back. None just hope that their consumers will do the work for them.
Instead, they tend to be the movers and shakers who work tirelessly toward optimizing their brand. Their goal is going above and beyond consumer expectations. The end result is to be a like the Lady Gaga brand that is continually on the cutting edge.
Understands social media marketing
Lady Gaga’s social media presence is truly incredible. And she’s everywhere. She is on Facebook, YouTube, Tumblr, Pinterest, Instagram, Vine, Line. She has all the channels covered well.
But what Lady Gaga and her team understand is that these are unique tools. They don’t broadcast the same post through all social media channels. They use each one differently.
Across every social channel she uses, she is astutely aware of how those channels should be used. She recognizes how fans on those channels interact with each other.
Her social media marketing is distinct, relevant, and just plain right in every place. Brands need to start recognizing that their one-size-fits-all social media approach is out of touch.
They need to recognize the importance of fan engagement in this hyper-personalized digital world.
Lady Gaga news … exposure
Another big part of being recognized as a distinctive, successful brand is the ability to reach consumers through multiple channels.
Obviously, larger entertainers have an advantage in gaining exposure. This is because they usually have a bigger marketing budget and more existing connections. They can pay for television commercials and be featured in globally-recognized magazines. And they rank highly in search engine results pages.
However, the Internet and social media have narrowed the gap between small companies and large ones. There are more tools than ever before which offer any company a chance at establishing their brand.
By developing a presence on social networks like Facebook, Twitter, etc, anyone is able to reach almost any consumer. You just have to know how to work tirelessly.
Lady Gaga news … she knows her brand
Despite Lady Gaga’s presence in almost every conceivable channel, she determined that some channels simply do not add value.
In fact, she has implicitly discovered where her brand is being devalued and has managed it accordingly. She does what any good brand manager does.
In the content advertising era, this is a valuable lesson for digital marketers. We are creating short films, original music, webisode series, and mobile games. We need to employ countless other forms of online entertainment surrounding our brands.
Great content, like our core products, is valuable. We must consider how to amplify that value in our digital marketing.
Maintaining mystery in her brand
One thing Lady Gaga understands and consistently delivers on, is maintaining the magic and the mystery in her brand. She knows that audiences today are motivated by the “surprise” in the relationship, as she puts it.
But she also doesn’t show too much. She still keeps an air of mystery about her.
She maintains aspects of her strategy, career, behind the curtain and achieving a balance for her brand.
How are you bringing surprises into your brand relationship with your fans? What do you need to do to make your digital marketing fresh, new and interesting?
What can you add to your audience today? For example consider a tonal shift on social, a new surprising piece of video content, or an unexpected fan contest. Make it magical and inspire your audience, just like Lady Gaga.
Related post: Brand Management … 12 Ways to Humanize the Brand to Build Trust
Passion
It’s certainly possible to build a brand in the short-term without passion. However, it’s almost impossible to sustain it in the long run.
When you examine massively successful people like Lady Gaga, they all have a serious passion. It is that passion that keeps propelling them to work hard and continually deliver greatness.
That passion leads to enthusiasm and genuine joy, which is infectious.
The bottom line
The future of marketing belongs to brands like the Lady Gaga brand. It is important to not only understand their customer advocates but go the extra mile to build personal connections. Building personal connections with their biggest fans for nurturing authentic, long-term relationships.
Remember that consumers engage with people, not brands. Are you a fan of the singer Lady Gaga? I certainly am. And I am even a bigger fan of the innovative Lady Gaga brand and Lady Gaga news.
Check out our thoughts on creative marketing.
Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising. She also spent on billboards, 2 pop up stores and performed countless interviews.
The result? She sold 305,000 copies in 2 weeks.
Related post: Walmart E-commerce Strategy … 6 Reasons Why It Won’t Beat Amazon
But the Lady Gaga brand is also known for focusing on building long-term personal connections with her fans. She puts this action higher than short-term revenue.
She is very aware that consumers like to engage with stars. Even though Lady Gaga could have played bigger venues early in her career, she wanted to play small venues. Her goal was to really connect with the audience.
In her book “Monster Loyalty: How Lady Gaga Turns Followers into Fanatics” Jackie Huba states:
“Many marketers would kill to have Lady Gaga as their ‘product’ to sell.detergent. Her catchy songs, crazy stage performances, and wacky outfits made her. She was quite unique and buzz-worthy. It is Lady Gaga’s ability to remain singularly focused on maintaining her fan base that made her as successful as she is today. This is what sets her apart from the traditional way of doing business. This is where traditional businesses can learn the most from her success.”
There is an interesting story about how Pablo Picasso, the famous Spanish artist, developed the ability to produce remarkable work in just minutes.
As the story goes, Picasso was walking through the market one day when a woman spotted him.
She stopped the artist, pulled out a piece of paper, and said, “Mr. Picasso, I am a fan of your work. Please, could you do a little drawing for me?”
Picasso smiled and quickly drew a small, but beautiful piece of art on the paper. Then, he handed the paper back to her saying, “That will be one million dollars.”
“But Mr. Picasso,” the woman said. “It only took you thirty seconds to draw this little masterpiece.”
“My good woman,” Picasso said, “It took me thirty years to draw that masterpiece in thirty seconds.”
Picasso isn’t the only brilliant creative who worked for decades to master his craft. His journey is typical of many creative geniuses. Even people of considerable talent rarely produce incredible work before decades of practice.
Like many fans of Lady Gaga, this doesn’t come as a surprise. She’s been quietly building up to this moment with her career. She has consistently delivered her brand directly to audiences for more than a decade.
Related post: Remarkable Branding Design: Spanish Bank Example
For any digital marketer, there is a lot to Lady Gaga’s approach that can inspire the direction for your brands. Here are eight tips to consider.
Familiarity and trust
Lady Gaga is a master of social media. It’s her engaging style. She feels so real, so authentic to her fans.
Namely, she doesn’t act like the biggest pop star in the world. She acts like your best friend, someone who gets you, someone real who you can talk to.
Marketers need to learn from this style. On social media, your brand needs to feel friendly and approachable. Brand equity is built through familiarity and trust. No brand has more consistently executed this than Lady Gaga.
Lady Gaga brand uniqueness
Establishing a brand identity requires something distinctive. For instance, Apple has become known worldwide for their innovative products and minimalistic, aesthetic appeal.
When it comes to service companies, Domino’s Pizza used to guarantee that their pizza would arrive in 30 minutes or it’d be free.
In terms of a selling point, TOM’s shoes donate a free pair of shoes to a child in need for every pair of shoes that are bought.
Creating an identity like Lady Gaga doesn’t demand an extraordinary talent. It simply needs to have one special thing that separates it from the competition.
In reality, it’s possible to be “a one trick pony” as long as that trick is really good. Once a company figures out what that is, it can concentrate on it. It should increase recognition in time.
Lady Gaga news today … competitiveness
Gaining an edge in today’s business or entertainment world isn’t easy. For an entertainment brand to make a name for itself, team members should thrive on competition. They should constantly strive to improve.
When it comes to the major players in any industry, none simply sit back. None just hope that their consumers will do the work for them.
Instead, they tend to be the movers and shakers who work tirelessly toward optimizing their brand. Their goal is going above and beyond consumer expectations. The end result is to be a like the Lady Gaga brand that is continually on the cutting edge.
Understands social media marketing
Lady Gaga’s social media presence is truly incredible. And she’s everywhere. She is on Facebook, YouTube, Tumblr, Pinterest, Instagram, Vine, Line. She has all the channels covered well.
But what Lady Gaga and her team understand is that these are unique tools. They don’t broadcast the same post through all social media channels. They use each one differently.
Across every social channel she uses, she is astutely aware of how those channels should be used. She recognizes how fans on those channels interact with each other.
Her social media marketing is distinct, relevant, and just plain right in every place. Brands need to start recognizing that their one-size-fits-all social media approach is out of touch.
They need to recognize the importance of fan engagement in this hyper-personalized digital world.
Lady Gaga news … exposure
Another big part of being recognized as a distinctive, successful brand is the ability to reach consumers through multiple channels.
Obviously, larger entertainers have an advantage in gaining exposure. This is because they usually have a bigger marketing budget and more existing connections. They can pay for television commercials and be featured in globally-recognized magazines. And they rank highly in search engine results pages.
However, the Internet and social media have narrowed the gap between small companies and large ones. There are more tools than ever before which offer any company a chance at establishing their brand.
By developing a presence on social networks like Facebook, Twitter, etc, anyone is able to reach almost any consumer. You just have to know how to work tirelessly.
Lady Gaga news … she knows her brand
Despite Lady Gaga’s presence in almost every conceivable channel, she determined that some channels simply do not add value.
In fact, she has implicitly discovered where her brand is being devalued and has managed it accordingly. She does what any good brand manager does.
In the content advertising era, this is a valuable lesson for digital marketers. We are creating short films, original music, webisode series, and mobile games. We need to employ countless other forms of online entertainment surrounding our brands.
Great content, like our core products, is valuable. We must consider how to amplify that value in our digital marketing.
Maintaining mystery in her brand
One thing Lady Gaga understands and consistently delivers on, is maintaining the magic and the mystery in her brand. She knows that audiences today are motivated by the “surprise” in the relationship, as she puts it.
But she also doesn’t show too much. She still keeps an air of mystery about her.
She maintains aspects of her strategy, career, behind the curtain and achieving a balance for her brand.
How are you bringing surprises into your brand relationship with your fans? What do you need to do to make your digital marketing fresh, new and interesting?
What can you add to your audience today? For example consider a tonal shift on social, a new surprising piece of video content, or an unexpected fan contest. Make it magical and inspire your audience, just like Lady Gaga.
Related post: Brand Management … 12 Ways to Humanize the Brand to Build Trust
Passion
It’s certainly possible to build a brand in the short-term without passion. However, it’s almost impossible to sustain it in the long run.
When you examine massively successful people like Lady Gaga, they all have a serious passion. It is that passion that keeps propelling them to work hard and continually deliver greatness.
That passion leads to enthusiasm and genuine joy, which is infectious.
The bottom line
The future of marketing belongs to brands like the Lady Gaga brand. It is important to not only understand their customer advocates but go the extra mile to build personal connections. Building personal connections with their biggest fans for nurturing authentic, long-term relationships.
Remember that consumers engage with people, not brands. Are you a fan of the singer Lady Gaga? I certainly am. And I am even a bigger fan of the innovative Lady Gaga brand and Lady Gaga news.
Check out our thoughts on creative marketing.
Normally millions are spent on traditional media. Lady Gaga hyped her latest album by spending millions on bus advertising. She also spent on billboards, 2 pop up stores and performed countless interviews.
The result? She sold 305,000 copies in 2 weeks.
Related post: Walmart E-commerce Strategy … 6 Reasons Why It Won’t Beat Amazon
But the Lady Gaga brand is also known for focusing on building long-term personal connections with her fans. She puts this action higher than short-term revenue.
She is very aware that consumers like to engage with stars. Even though Lady Gaga could have played bigger venues early in her career, she wanted to play small venues. Her goal was to really connect with the audience.
In her book “Monster Loyalty: How Lady Gaga Turns Followers into Fanatics” Jackie Huba states:
“Many marketers would kill to have Lady Gaga as their ‘product’ to sell.detergent. Her catchy songs, crazy stage performances, and wacky outfits made her. She was quite unique and buzz-worthy. It is Lady Gaga’s ability to remain singularly focused on maintaining her fan base that made her as successful as she is today. This is what sets her apart from the traditional way of doing business. This is where traditional businesses can learn the most from her success.”
There is an interesting story about how Pablo Picasso, the famous Spanish artist, developed the ability to produce remarkable work in just minutes.
As the story goes, Picasso was walking through the market one day when a woman spotted him.
She stopped the artist, pulled out a piece of paper, and said, “Mr. Picasso, I am a fan of your work. Please, could you do a little drawing for me?”
Picasso smiled and quickly drew a small, but beautiful piece of art on the paper. Then, he handed the paper back to her saying, “That will be one million dollars.”
“But Mr. Picasso,” the woman said. “It only took you thirty seconds to draw this little masterpiece.”
“My good woman,” Picasso said, “It took me thirty years to draw that masterpiece in thirty seconds.”
Picasso isn’t the only brilliant creative who worked for decades to master his craft. His journey is typical of many creative geniuses. Even people of considerable talent rarely produce incredible work before decades of practice.
Like many fans of Lady Gaga, this doesn’t come as a surprise. She’s been quietly building up to this moment with her career. She has consistently delivered her brand directly to audiences for more than a decade.
Related post: Remarkable Branding Design: Spanish Bank Example
For any digital marketer, there is a lot to Lady Gaga’s approach that can inspire the direction for your brands. Here are eight tips to consider.
Familiarity and trust
Lady Gaga is a master of social media. It’s her engaging style. She feels so real, so authentic to her fans.
Namely, she doesn’t act like the biggest pop star in the world. She acts like your best friend, someone who gets you, someone real who you can talk to.
Marketers need to learn from this style. On social media, your brand needs to feel friendly and approachable. Brand equity is built through familiarity and trust. No brand has more consistently executed this than Lady Gaga.
Lady Gaga brand uniqueness
Establishing a brand identity requires something distinctive. For instance, Apple has become known worldwide for their innovative products and minimalistic, aesthetic appeal.
When it comes to service companies, Domino’s Pizza used to guarantee that their pizza would arrive in 30 minutes or it’d be free.
In terms of a selling point, TOM’s shoes donate a free pair of shoes to a child in need for every pair of shoes that are bought.
Creating an identity like Lady Gaga doesn’t demand an extraordinary talent. It simply needs to have one special thing that separates it from the competition.
In reality, it’s possible to be “a one trick pony” as long as that trick is really good. Once a company figures out what that is, it can concentrate on it. It should increase recognition in time.
Lady Gaga news today … competitiveness
Gaining an edge in today’s business or entertainment world isn’t easy. For an entertainment brand to make a name for itself, team members should thrive on competition. They should constantly strive to improve.
When it comes to the major players in any industry, none simply sit back. None just hope that their consumers will do the work for them.
Instead, they tend to be the movers and shakers who work tirelessly toward optimizing their brand. Their goal is going above and beyond consumer expectations. The end result is to be a like the Lady Gaga brand that is continually on the cutting edge.
Understands social media marketing
Lady Gaga’s social media presence is truly incredible. And she’s everywhere. She is on Facebook, YouTube, Tumblr, Pinterest, Instagram, Vine, Line. She has all the channels covered well.
But what Lady Gaga and her team understand is that these are unique tools. They don’t broadcast the same post through all social media channels. They use each one differently.
Across every social channel she uses, she is astutely aware of how those channels should be used. She recognizes how fans on those channels interact with each other.
Her social media marketing is distinct, relevant, and just plain right in every place. Brands need to start recognizing that their one-size-fits-all social media approach is out of touch.
They need to recognize the importance of fan engagement in this hyper-personalized digital world.
Lady Gaga news … exposure
Another big part of being recognized as a distinctive, successful brand is the ability to reach consumers through multiple channels.
Obviously, larger entertainers have an advantage in gaining exposure. This is because they usually have a bigger marketing budget and more existing connections. They can pay for television commercials and be featured in globally-recognized magazines. And they rank highly in search engine results pages.
However, the Internet and social media have narrowed the gap between small companies and large ones. There are more tools than ever before which offer any company a chance at establishing their brand.
By developing a presence on social networks like Facebook, Twitter, etc, anyone is able to reach almost any consumer. You just have to know how to work tirelessly.
Lady Gaga news … she knows her brand
Despite Lady Gaga’s presence in almost every conceivable channel, she determined that some channels simply do not add value.
In fact, she has implicitly discovered where her brand is being devalued and has managed it accordingly. She does what any good brand manager does.
In the content advertising era, this is a valuable lesson for digital marketers. We are creating short films, original music, webisode series, and mobile games. We need to employ countless other forms of online entertainment surrounding our brands.
Great content, like our core products, is valuable. We must consider how to amplify that value in our digital marketing.
Maintaining mystery in her brand
One thing Lady Gaga understands and consistently delivers on, is maintaining the magic and the mystery in her brand. She knows that audiences today are motivated by the “surprise” in the relationship, as she puts it.
But she also doesn’t show too much. She still keeps an air of mystery about her.
She maintains aspects of her strategy, career, behind the curtain and achieving a balance for her brand.
How are you bringing surprises into your brand relationship with your fans? What do you need to do to make your digital marketing fresh, new and interesting?
What can you add to your audience today? For example consider a tonal shift on social, a new surprising piece of video content, or an unexpected fan contest. Make it magical and inspire your audience, just like Lady Gaga.
Related post: Brand Management … 12 Ways to Humanize the Brand to Build Trust
Passion
It’s certainly possible to build a brand in the short-term without passion. However, it’s almost impossible to sustain it in the long run.
When you examine massively successful people like Lady Gaga, they all have a serious passion. It is that passion that keeps propelling them to work hard and continually deliver greatness.
That passion leads to enthusiasm and genuine joy, which is infectious.
The bottom line
The future of marketing belongs to brands like the Lady Gaga brand. It is important to not only understand their customer advocates but go the extra mile to build personal connections. Building personal connections with their biggest fans for nurturing authentic, long-term relationships.
We all fear failure. At best, this makes us hesitate. At worst, it leads to total stagnation. One of the most common reasons for resistance is fear of the unknown. People will only take active steps toward the unknown if they genuinely believe – and perhaps more importantly, feel – that the risks of standing still are greater than those of moving forward in a new direction.
Need some help in capturing more customers from your branding design strategies? Such as creative branding ideas to help the differentiation with potential customers?
Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.
Call Mike at 607-725-8240.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to improving your continuous learning for yourself and your team?
Do you have a lesson about making your brand marketing better you can share with this community? Have any questions or comments to add in the section below?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.
More reading on brands and branding from Digital Spark Marketing’s Library:
New York Yankees … 11 Awesome Lessons From Yankees Brand
6 Favorite Brands and Why I Like Them So Much
Need some help in capturing more customers from your branding design strategies? Such as creative branding ideas to help the differentiation with potential customers?
Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.
Call Mike at 607-725-8240.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to improving your continuous learning for yourself and your team?
Do you have a lesson about making your brand marketing better you can share with this community? Have any questions or comments to add in the section below?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.
More reading on brands and branding from Digital Spark Marketing’s Library:
New York Yankees … 11 Awesome Lessons From Yankees Brand
6 Favorite Brands and Why I Like Them So Much