Knowing how your website is performing is very important. One way to do this is to measure the growth of your website. Certainly, numbers don’t lie (except they are falsified or tampered with). However, the best SEO metrics to use in measuring the growth of your website is not as easy because of the sheer amount of website metrics available at your disposal. In this article, we will discuss five of the best SEO metrics you should track to determine the growth of your website.
Why Track The Growth of Your Website?
Everyone that invests time, energy and effort in a venture will agree that growth is expected in one form or the other. Because it is expected, it is possible to make assumptions as to the efficacy of what you are doing and assume growth when in reality, no such thing is happening.
Tracking the growth of your website gives you an objective way to measure and quantify actual growth. This will help you determine the effectiveness of your method and strategy and warrant a review and change of approach where growth is not happening as expected.
5 Best SEO Metrics To Determine The Growth of your Website
Organic Search Traffic
The number of people who visit your website by clicking on search engine results is what is referred to by organic search traffic. New websites usually do not have a lot of it. Knowing how much search engine traffic you get monthly is objective proof of the effectiveness of your efforts. Of course, there may be seasonal trends that cause a spike or drop. However, a sustained increase or drop is indicative of something that is working or otherwise.
Conversion rate
Conversion talks about user actions on the website. Depending on the type of website, there are a number of actions that can be possible on a website from email signups to form submissions and even actual product purchases. When conversion rates increase, it also means that your audience is increasing. You’ll agree that audience growth will also mean website growth right? I think so too.
The number of returning visitors
The biggest websites are websites that have their own audience pool – people who like what they are doing and keep coming back, again and again, to check if there are new posts and contents on the blog or website. Measuring how many web users return to your website can help you to know if you are making an impression (and typically, the more of an impression you make on your readers, the more organic growth you will experience)
Referring Domains
An increasing number of backlinks to your website is a good way to measure growth. Much more, an increasing number of backlinks from different domains is even better. When you measure the number of referring domains and it increases, know you are growing.
Engagement metrics
Unique page visits, time spent on-page, and bounce rate can tell you volumes about how your audience engages with your site. An increased number of page visits and a reduced bounce rate is correlated with a growing website.
The bottom line
Metrics might be stressful to measure but they are definitely worth the effort. You cannot know what strategy is working and how well it is working if you do not measure them. After deciding what metric best suits your needs, use a tool like my site-auditor to do a complete analysis of that metric on your website and see just how much it tells you about how well you are growing or otherwise.
