Google Ads are effective – if they weren’t, then so many businesses wouldn’t be using it and gaining bigger and bigger profits by trying out new things that work for their businesses. Try pay-per-click strategies to save money.
Although it’s more difficult for startups and businesses with a small budget. This is because, with a poor strategy, Google Ads might become quite costly and not as effective as you would have expected it to be.
Everybody is talking that experimentation is the best strategy you can have on Google Ads. On the one side it’s true but on the other – it will take time and money from you. To deal with your strategy faster you can get your Google ads analysis for free – this will kickstart your strategy. And afterward, you can try some of our tips that will help you save money while using a PPC method.
Use Ad Extensions
Using Ad Extensions on Google Ads is an absolute must. It works wonders both for local and global businesses – you just need to choose the best extensions for the business of your kind.
For example, if you are running a local business, you should never miss out on Phone Call Extensions that will let your potential customer call and buy from you right away. Another
a great extension is the Location ad extension. After clicking an ad like this, the person will be automatically redirected to Google Maps and find your business easier.
Invest in Creating a Better Copy
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In order to save money with Google Ads, you need to do a simple change – try and write a better copy for your ads. This will increase your click-through-rate which will also drive more traffic to your website, and most likely – end up in bigger leads and profits than before.
A better copy will also increase your Quality Score which will help you get a higher place in the first place and drive even more visitors to your website. And a good copy both on your ads on your website plus using the right keywords will boost your SEO in no time.
Plan Your Keywords Right
In order to have the best keyword strategy possible, try to avoid generic keywords that many of your competitors use. The bid to get to the first page will be enormously high and it will be very difficult to reach the top of the page.
One of the best ways to plan your keywords is by using Google Keyword Planner. You simply insert your URL and Google suggests some keywords you can choose from. But if you are completely new to Google Adword, you can use a professional tool to help you with keyword research – it can be Moz Keyword Explorer, Ahrefs, Jaaxy, or any other you like.
Use Negative Keywords
Negative keywords are the ones that tell Google not to show your ads to people who use specific combinations of keywords. This way, it lets you avoid customers that are searching for something different. And this is very good because they are very likely to simply leave your website which will cost you money if you are using the PPC method.
For example, if you run an e-book store and such keywords like “free e-books” cost you a lot but doesn’t bring you any profit, then “free” could be your perfect negative keyword. This way, Google won’t show your ads to people who involve that keyword in their search.
Use Geolocation Setting to Your Advantage
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