Is yours a local business? If yes, chances are you want to gain more prominence locally. You want a flurry of customers visiting your store and purchasing your product. Other than online advertisements and social media engagements, it would help if you said yes to local SEO. You can use content to leverage local SEO. It’s an essential factor that will get you ahead with your local users and clients.
However, when it comes to ranking for local SEO, things have changed over the past few years! Usually, this used to be very simple before. All local business owners and brands needed to do were adding their NAP to the website footer and create some directory links. And this was enough to lead a local business to the local 7-pack.
As SEO started evolving and becoming more complex, the 7-pack got shifted to a 3-pack. And here, the directory links are not sufficient anymore. The local brands and businesses need something more.
Are you wondering what it is? Is it something more than digital marketing? The answer is yes. To increase the local SEO ranks, local brands and businesses need to leverage content. Content is the only smart way out for ranking the local keywords, which aren’t very competitive.
Hence till such time, your local business attains a highly successful status, it is essential to count on content. And it would help if you had a justified reason for all the content you add to your website. Are you wondering about the types of content that will boost your local SEO? If yes, you can count on the following:
The city-specific landing page
IT is a fun challenge that you can opt-in for! Are you able to rank for the local keywords terms when you don’t have a location webpage? There’s a chance that you might be successful at this after a few ardent attempts. But still, it’s simpler to rank for local SERPs if there a location webpage.
However, if your business is a small local business, developing different websites for all the locations might seem overwhelming. It can also lessen your authority. The apt solution is to opt-in for just one page for every site.
Regional or state landing pages
It isn’t very easy to get a client enthused about generating more content. But when you have to work and compete for local SEO, your content could increase your rank to Page 1. Does making many city-based location web pages sound a massive task for you?
If yes, you can get started with a region or city where you have your business. And as you generate the state location web pages, you can also take an in-depth look into the buyer personalities to have a clear understanding of the audience.
It will help you to understand that the state location web pages will enhance the overall user experience. It will also enhance the organic web traffic and conversions as well.
Take note of the FAQ pages
Not many local business owners realize the importance of a FAQ page. It has almost all the details concerning local SEO content. Today, voice search is altering the way people do their online searches. Also, the SEO industry is changing the way people use the content.
It is interesting to note that close to one-third of the mobile search all about locations. Also, a BrightLocal study reveals that close to 58% of the customers made use of the voice search to search for local business data in the past one year.
Do you want proof? Simply conduct a Google search for the vaccinations that your pet requires for getting boarded. The results will help you realize this point.
Take note of the specials
Discounts and specials are essential for local business owners. In today’s advanced shopping age, people are always searching for coupons. You should provide the customers with what you want by customizing the specials for the residents.
When you give a local-centric discount, it attracts the local customers. It also makes them feel very special. It is one of the most important acts for topping the local SERPs. Don’t overthink the discount ratio. Any discount is suitable for your local audience.
Hosting the local events
It is essential for SEOs and local business owners to leverage local events. To get an idea, you can check the Facebook events to understand all that is happening over the week or weekend as well. You will inevitably find a free yoga class, a jazz festival, a beginner’s salsa lesson, and many more.
Most marketers today love the fact that local business owners make use of Facebook events to generate more awareness. However, it’s not a pleasant sight to find that the local event does not get put up on the website. Hosting a game and not announcing it on the website will make your local brand lose out on significant SEO.
Make the most of blog content
Most local business owners don’t understand the link between blog content and local SEO. However, the truth is that blog content brings out all the magic. Is your local business all set to compete with local SERPs? If yes, then creating an active blog might help in enhancing ranks.
Sometimes, local business owners aren’t sure about the topics to cover in their blogs. A few relevant content ideas include:
- A new business location announcement
- Business laws
- The pricing structure of your brand products
- Discounts and offers available in a month
- Testimonials and customer views
- Interviews of relevant spokesperson and officials
- New product and service launches and announcements
- Success stories