Are your elevator pitches exceptional? Is it useful for marketing networking? Do you often bump into potential customers on the go? Like in an elevator. Find an excellent elevator pitch example that will help you build yours.
Elevator pitches that are remarkable get talked about.
How would you convey, in less than 30 seconds, the value proposition of your company and why they need to buy your product or hire you?
Check out our thoughts on team leverage.
This is what a basic elevator pitch is all about. You have to be quick, concise, and in tune with the cues of the customer in front of you.
Of course, it’s not easy. That’s why you have to practice until your pitch has become second nature to you.
Before we continue, let me ask you a question.
What works best for value propositions in your business? We would love to hear what it was. Would you do us a favor and post it in the comments section below? Be the one who starts a conversation.
With the advent of the Internet, the number of marketing options available to both budding and experienced entrepreneurs has become staggering.
What is an elevator pitch?
This is the 30-60 second business description of what you do and why someone should work with you.
It’s called an “Elevator Pitch” because it describes the challenge: “How would you explain your business and make a sale if fate placed you in an elevator with your dream prospect. Note that you only have the time it takes to get from the top of the building to the bottom?”
Why is having an elevator pitch so important?
You only have 30-60 seconds to make a powerful first impression. The attention span of the average person is just 30 seconds before their mind starts wandering. The other reason is people have less time today. You need to grab them quickly or lose them forever.
The best elevator pitch example we could find
I’ve found many elevator pitch examples that are very effective. They are different than the boring 60 seconds “talking brochure” because they are:
The goal is not to deliver your 60-second advertisement; it’s to have a two-way conversation. A successful pitch is where the other person relaxes and says “Interesting. Tell me more.”
60 seconds is a long time to talk uninterrupted. An elevator pitch is NOT a sales pitch. Think 30 seconds, not 60!
Avoid words like “synergy”, “optimize”, “efficiency”, “ROI” and so on. These words SCREAM “sales pitch” and will have your panicked prospect looking for the exit signs.
In fact, here’s a tip: write out your pitch, then take a red pen and cross out all the clichés and marketing-speak. Replace them with one-syllable words.
Here are a handful of elevator pitch examples, starting with mine from Digital Spark Marking. Can you spot the design elements of a successful pitch in each of them? How would make them better?
Elevator pitch examples for business … Digital Spark Marketing
Good afternoon, my name is Mike Schoultz. I am a digital marketing strategist with a knack for creative marketing campaigns that customers remember. Additional specialties include innovation, customer experience/service, as well as leadership/teamwork coaching. If your company recognizes that customer service is growing to be one of your most important marketing vehicles, you’ll want to check out several our campaign designs and client referrals. If you have a business card handy, I would be pleased to send you our free white paper that illustrates some of our designs.
Elevator pitch example … an employee benefits consultant
Let me tell you about some of the work I’ve done for a recent client. A property and casualty insurance broker referred us to a 100 person company that was buying themselves out of their New York parent. In creating their benefits from scratch we had to make sure that their employees were educated about and comfortable with the new packages, and ensure that the company staffed up to prepare for administering those benefits. We took them through our 2-month process and rolled out their new benefits plan smoothly and on time. My name is Tom Jennings, and if you are interested in avoiding the top five mistakes companies make when changing benefit plans, please hand me your card, and I will email you our free white paper.
You’re at a personal branding conference, and you bump into Katie. You ask her what she does, and she says…
I’m a communications professional with a knack for persuasive storytelling. Considering my colleagues often complemented me for my thoughtful and engaging presentations, I’m looking for insight as to how I can best position myself for a role in production or videography at social impact start-up. Because I’m inspired by documentaries, I want to help companies express their missions in compelling and relatable ways in the age of social media.
You’re on the subway, and you are sitting next to James. You ask him what he does, and he says…
I’m currently working as Human Resources Manager at Smith Industries. My supervisors frequently commend me for being able to weigh and consider multiple perspectives and negotiate conflicting views. I’m looking for suggestions/advice on how I can further cultivate my expertise in this field because my ultimate aim is to help organizations develop more ethical and inclusive workplace cultures.
You are an interior designer who has just met a young couple looking to remodel their bathroom
I work with people who are renovating their bathrooms. I create shower enclosures, sinks, and backsplashes made entirely of glass. If you’re wondering what a glass sink looks like, please come ask me to see an example. My name is Jenny Johnston, and I design renovations in glass.
As you exit an entrepreneurial conference, you meet Sonia. You ask her what she does, and she says…
My core skill sets are civil engineering and psychology. I’m endlessly curious, and all my friends, family, and colleagues look to me for answers on everything from mood swings to mind craft. As I’ve always been exceptionally passionate about social issues, I’m seeking to write for publications/websites focused on climate change. I’d like to make a difference by creating content and campaigns urging others to take action and increase sustainability future generations.
Looking for a summer internship
Dear Mr. Miller,
My name is Josh Paul. I am a graduating senior at Salisbury University. I am looking for an internship in a law firm this summer. I have had an active interest in the law since I first enrolled in college and had participated in several seminars on constitutional and corporate law. Although those seminars were ungraded, I have maintained a 3.4 GPA while also participating in several extracurricular activities including the Pre-law Society.
If your firm offers internships, I would appreciate an introduction to the people in charge of that program. Alternatively, I would appreciate the opportunity to give you a call and meet with you in person to discuss your career path and how I might find opportunities within the legal profession.”
This example could be used as in email introduction, cover letter, conversation or even in an elevator. The entire pitch is under 150 words. This does not mean that your conversation, email, or cover letter would only include this text. You might also include how you were connected to this person or why you are interested in his particular company, but this is the perfect foundation from which to build.
The bottom line
Just remember, the best elevator pitch is a clear statement of the tangible results a customer will get from using your products or services. Its outcome focused and stressed the business value of your offering.
So, if you were wondering where to put your marketing time and energy to optimize how to win customers from your competitors, focus on defining and delivering a winning elevator pitch to start an active relationship.
Need some help in capturing more customers from your marketing strategies? Creative ideas to help the differentiation with potential clients?
Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.
Call Mike at 607-725-8240.
All you get is what you bring to the fight. And this struggle gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step. Call today.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to improve your marketing, branding, and advertising?
Do you have a lesson about making your marketing strategy better you can share with this community? Have any questions or comments to add in the section below?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.
Like this short blog? Follow Digital Spark Marketing on LinkedIn or add us to your circles for 3-4 short, interesting blogs, stories per week.