Consumers are bombarded with advertisements (such as valuable links) in their email inboxes and on social media sites. So much so, that they have become “blind” to online advertising. Mobile marketing is gaining traction because of the rising ineffectuality of online advertising and also because consumers spend a considerable number of their waking hours on their mobiles.
SMS marketing, especially, is proving to be an efficient way of reaching out to customers and increasing traffic to a marketer’s site. In this article, we provide a few ideas regarding effective links you can include in your SMS messages to clients.
Coupons
Entice your customers to visit your site by sending them SMSs that contain links to coupons. They can access the online coupons by typing in the keyword you’ve provided in your SMS and can then receive a discount on a product or service that you offer on your site.
To create a sense of urgency, you can send them a link to coupons for a sale that is only happening for a day or two. This may motivate customers to visit your site and see what’s on special. Always aim to make your customers feel that they’re special and important to you by using phrases such as “VIP customers” or “selected customers” in your messages.
Reviews
Another effective way of boosting traffic to your website is by asking customers to review your products, customer service, or business. Since you can only type 160 characters in a message, you can provide a link to a third-party application such as Google Reviews in your SMS, or you can send customers to your website’s review page.
Apart from driving user engagement through reviews, it’s also vital for your business to collect as many online customer reviews as possible. Research shows that customers are increasingly relying on reviews to make informed purchasing decisions. Once you’ve started generating reviews, you want to make this content accessible on your product pages for the convenience of your customers.
Engaging Content
You can also stay in touch with your customers by sending them messages that contain links to new blog posts, articles, or videos that you’ve posted on your website or social media pages. Since your customers are bound to access the content on their phones, you need to ensure that it’s in a mobile-friendly format. Although customers generally prefer videos, infographics, or shorter blog articles, this is especially the case when they’re accessing content on their phones.
You also want to ensure that you provide your customers with engaging content that is relevant to them. You may end up alienating your customers rather than encouraging them to interact with your brand if you send them irrelevant content. For this reason, it may be a good idea to sort your clients into subgroups that share certain commonalities so that you can more easily personalize your messages and provide them with appropriate content.
Adding SMS marketing to your marketing strategy is an effective and cheap way to reach your customers and increase traffic to your site. You can avoid any negative reactions from your clients by asking for their permission before you send them marketing SMSs. Once you have their permission, you can count on SMS marketing to greatly improve your customer relations.
