4 Benefits of Using Mobile Marketing for Small Businesses

Four hours per day. That’s how much time the average consumer spends in front of their smartphone. If you’ve ever wondered why using mobile marketing and advertising is getting bigger, that statistic should tell you everything you need to know.

If you’ve never used mobile marketing before, it pays to know the benefits of starting a new ad campaign. Below are four benefits you’ll see when using mobile marketing.

1. Direct Access to Customers

One of the most significant issues with advertising is running the right ad at the right time. You have to figure out when your target customer will be looking in locations where you have ads running. Doing this is expensive if you don’t have that data yet.

The great thing about a mobile marketing strategy is that you can target users on devices they carry with them at all times. Many mobile ad platforms will send push notifications to their users so that you can reach them at any time.

2. Better Data

An advertising campaign is only as good as the data you have to build it. Unfortunately, you’re mainly using best guesses when creating and optimizing campaigns. With mobile advertising, you have more options.

The first data improvement is access to demographics. You can create very targeted campaigns that speak well to the people you want as customers. Once you start your campaign, you’ll be able to take advantage of conversion data to figure out what parts of your campaign is working.

3. Mobile Payments Processing

Convincing a customer to buy your product is only the first step. You then need to get them to get to the store to buy it. If there is no immediate urgency, then this can take a while.

Now that buying items with smartphones is commonplace, much of that friction is removed. You can direct potential customers to your store page. They’ll be able to buy your product within minutes.

4. Location Targeting

Advertising online is hard for local businesses. You might be able to reach your customers, but it’s still hard to get them into your store. One of the biggest digital marketing trends in recent years that solves this problem is geofencing.

A geofence is a set of triggers that go off when a potential customer enters a location. These locations can be as small as a building or as wide as a city. You can use these triggers to send ads to people who are traveling near your physical stores.

Doing this allows you to target people who are more likely to visit while they are out and about. You’ll be able to increase conversions and get more value for your money.

Using Mobile Marketing Is Worth It for Any Business

You can’t expect to reach everyone by sticking with traditional desktop advertising. Using mobile marketing provides you a way to reach the people who are on the go. Start today to start gathering data and begin optimizing your campaigns.

If you want to learn more about making the most of your advertising efforts, check out our blog. Our latest posts will teach you everything you need to know.