Do you use stories to convey your marketing messages? How about your business? Are you interested in tips for more effective stories? If so, you will want to check out these.
Feelings have a critical role in the way customers are influenced.
David Freemantle
Tips for more effective stories for marketing messages.
Stories are a very integral part of being persuasive. If you want to persuade your customers and create a memorable experience at the same time, you must master storytelling.
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This is a 2 part series. Here is Part 2: The Truth about Stories … Part 2 What John Grisham Teaches
The reason that stories (when told well) are so appealing is that you can transport customers inside the story and give your message more meaning. Here are nine ways to create a better story:
Tips for more effective stories … engage the audience
Stories, when properly practiced, pull people into a dialogue. It’s about engagement and interaction. The audience is just as an active a participant as the storyteller.
A better story for marketing messages … make the audience care
Whenever I am fortunate enough to see and listen to remarkable stories being told “live” in action, I am struck by their power to pull listeners in, much like a gravitational force that’s impossible to resist.
The best way to pull your audience in is to make them care … emotionally, intellectually, aesthetically. But how do you make the audience care? This is the most fundamental question of all. There is no single answer.
One important answer is having empathy for your audience and trying to craft your story and design your content always with the audience in mind.
Stories in all their many forms are never just about transferring information alone. We are emotional beings, like it or not, and to make the audience care enough to listen to you, you have to evoke in them some emotion.
Tips for more effective stories … make a promise
Very early on you need to get the audience to believe that this story is going to go somewhere, that it will be worth their time. The secret is a well-told promise about the upcoming story.
Create some curiosity
You don’t have to beat people over the head with your message, nor do you need always to make your message painfully obvious. This is not about being vague or unclear, but it is about letting the audience work on their own a little to figure things out … creating some curiosity.
That’s one of your jobs as a storyteller. We’re born problem solvers.
We’re compelled to deduce and to deduct because that’s what we do in real life. It’s this well-organized absence of information that draws us in.
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