Tag: Zappos culture
A Story of Zappos Culture
Want to know one of the most effective examples that Zappos culture uses to build its brand and create reciprocity with its customers? By surprising them! People like getting things for free and like them, even more, when they are viewed as “favors”. But even more, they love receiving these favors as surprises. For instance, did…
Brand Strategy … 3 Examples from the Zappos Culture
The front line of any brand in the marketplace is not the advertising, packaging, or product design. It is the interaction that the customer experiences that determine the brand’s reputation to a large degree. It is human and emotional, and at that critical time when a customer engages with one of your employees or someone…