Tag: Zappos
Examples of Employee Empowerment: What is the Payoff?
Is achieving a remarkable customer service top priority for your business? If so, you should be looking for a better combination of examples of employee empowerment and trust. There are many examples of great customer service companies: Wegman’s, Ritz-Carlton, JetBlue, Disney, and Zappos, just to name a few. Quality in a service or product is…
Great Examples of the Employee Empowerment Customer Service
Is achieving a remarkable employee empowerment customer service top priority for your business? If so, you should be looking for a better combination of examples of employee empowerment and trust. Above all, there are many examples of great customer service companies: Wegman’s, Ritz-Carlton, JetBlue, Disney, and Zappos, just to name a few. Quality in a…
What a Strong Brand Stands for; 10 Awesome Examples
Feelings have a critical role in the way customers are influenced. Yes indeed, David Freemantle. At the heart of a strong brand is the promise they commit to delivering to their clients. No matter how clever or memorable their brand marketing, if they fail to deliver on that promise, they fail. And those promises represent what…
Strong Brand Identity: Look For These 9 Key Requirements
How to be heard in a world too busy to listen and with too much to hear. Have you ever defined your favorite brands and questioned why? It is a key exercise we often use with our clients. It helps to evaluate what should be the heart of your company’s strong brand identity. Check out our…
Brand Strategy … 3 Examples from the Zappos Culture
The front line of any brand in the marketplace is not the advertising, packaging, or product design. It is the interaction that the customer experiences that determine the brand’s reputation to a large degree. It is human and emotional, and at that critical time when a customer engages with one of your employees or someone…