Tag: visual attention
Marketing Information and Advocacy Advertising: Simple Rules
It is a simple concept. People don’t read ads, they read what interests them. So if you are going to generate advertising and design, you are going to have to create an interesting copy. And, oh, by the way, it must be more interesting than the millions of other advertisements out there. Now that is…
Advocacy Advertising … 6 Tips on How to Employ in Marketing Campaigns
I am not a fan of ballet. How about you? Not to worry, though, this blog is not about ballet. It is about a ballet star named Misty Copeland, who appears in advocacy advertising for an Under Armour marketing campaign. You just can’t say it. You have to get people talking about it with each…