Skip to content The digital world is dynamic and competitive! Every brand wants to attain a considerable chunk of online visibility, maximum brand recall, and online profits. The number of companies and brands that are stepping into the online business domain are increasing daily. SEO and Google My Business are essential tools that will help you to gain online brand awareness and other profits.
Do you want
to get popular with the product/service offerings in your area or locality? Do
you wish to have an increased demand? If yes, you can opt-in for local SEO,
which helps to promote a business in a specific area. Similar to SEO, the local
SEO landscape is constantly changing. However, one of the prominent tools that
you can use here is Google My Business.
About Google My Business
Google My Business (GMB) got launched way back in 2014 and attached immense importance to consumers and merchants. Every SEO agency or professional will suggest people to opt-in for a complete and correct Google My Business profile.
Today, Google My Business is developing into a useful platform for secure and fast transactions. It also creates a platform, where there’s an engagement taking place between customers and business owners. To know more about this, you can get in touch with SEO Sydney Joel House.
Google is
continually rolling updates, aiming to better the search pattern and add more
to SEO. Google had shared all about GMB momentum information. Google also
allows about 3 billion proper connections between the users and merchants
monthly. The search engine giant has expressed that it has over 3 million
bookings every month, and there are 95 million individuals who are taking part
in the local guides program.
The new promotional and branding tools
Today you can opt-in for the best promotional tools. Google provides several Google My Business features, which has been designed to generate an increased amount of local business and also for utilizing the GMB profile in the best way. Till date, Google hasn’t suggested the exact amount of people who are using GMB and have confirmed that they have verified profiles in Google My Business.
Recently, in 2018, a BrandMuscle report suggests that almost close to 61% of business firms successfully claimed their GMB listings. And considering this correct data, around 39% haven’t been able to claim the GMB listings.
Google My
Business today is coming with brand new features and other tools. The important
ones are:
- Logo addition – It will help the business to showcase their logo on the top right side of their profile.
- A dynamic module for photos – It is a visible slide show/carousel module that got introduced to help people to add their best captions.
- Cover photo – Today, several online businesses can choose the images which their users can see as they claim their business profile
- Promotional assets – Google today is all set to come up with a brand-new site to develop and order posters, stickers, and multiple promotional assets.
- The welcome offers – You can send this to those projects or customers following a set pattern of shows and events.
The small URL’s and the local favorites
This brand-new feature in GMB can help the business effectively and promote their product or service you wish to share. Today, the short names/URLs and the “local favorite” badges are useful, and it can get searched in Google and Maps as well.
Google affirms that about 5% of the local business of a chosen category can get awarded using “Local Favourite” badge. Google still is slightly abstract and unclear about how one that qualifies. It is essential to update the professional profiles and also reach out to the customers at large. Furthermore, the badging, as well as the famous local status, can provide a fashion boost. Everything depends on budget availability, and it highlights the consumer trend.
Do you want to make the most of GMB verification?
Generally,
the short forms come in two types, for instance, the short name or the pages/short
name. To successfully use this, businesses need to create a “desired profile”
that will help them shape their business better. When a customer searches the
URL, it will reach a merchant GMB profile. As days pass by, people can opt-in
for Google Maps and add more to their profile as well.
Google always explains that short names resulted from merchant feedback. The organizations today wish to have an easy and simple business URL for effective business promotion. Google can view a local business by placing the URL on the promotional categories.
No one knows how it gets used in online advertising, but most probably that would need yet another potential application. However, no one has the idea of whether there will be organic reporting on the traffic for resolving the URLs.
Why should you get interested in this?
Google My Business has come a long way. It has developed in many ways to have access to the precise data in Google search outcomes and also something more potent and complex. For Google, GMB functions as a social engagement tool that allows you to make transactions.
Back in April, Google interviewed a couple of agency partner and small business customers for updating GMB services. It got a mixed view from SEO, and the situation might become even more dangerous.
Make Google My Business videos
It is not
possible to keep on adding videos in GMB without any thought. You can add in
videos, and the videos should be:
- The image quality is a knowing one
- Keep the space 100 MB
Exciting videos can bring in an exciting mix to the profile. It can help you to stand out amongst other businesses in your distinctive category. It results in increased brand recall and business/product awareness and promotion. However, it is essential to have elaborate photos that you can leverage completely. Google My Business is here to expand! It is here to help brands get local prominence.
Make sure you seek the guidance of your SEO agency and leverage Google My Business. That way, you can prevent yourself from making any mistakes, which ca