Tag: value propositions
Secrets to Share From Lego Campaigns
What is the key for your marketing persuasion?1 We feel emotion is the most critical element for persuasion. That is a hands down fact in our minds. Is it a secret? We hope not, or we have had it wrong for all these years. But it seems like a hidden truth for many businesses. Or camouflaged.…
Is the Apple Marketing Strategy for iPhone TV Ads Effective?
Emotion is the key to persuasion. Is that a secret? Probably not. But it seems like a hidden truth. Or camouflaged. Certainly, Leo Burnett understands what is needed, though. Certainly something we should learn how to apply well. The Apple marketing strategy certainly has. The secret of all effective advertising is not the creation of new…