Tag: value proposition model

  • Value Proposition: 11 Rookie Mistakes That Lose Customers

    Value Proposition: 11 Rookie Mistakes That Lose Customers

    If you don’t have a competitive advantage, don’t compete. Excellent point from Jack Welsh. Does your business have a winning value proposition? We have found many clients that cannot articulate their unique value proposition.  In fact, building value propositions creates more mistakes than any marketing subject we know.  In our opinion, trying to win against your competition…