Tag: value proposition
Some Tips for Communicating Your Value Proposition
Even when people know their value, many find it difficult to describe it. Let’s say someone asks you the simple question, “What do you do?” How do you answer? Of course, you need to get your value across, but as we note here, when communicating your value proposition, you don’t want to deliver the same…
Small Business Challenges for the Foreseeable Future
This article offers strategies for the future survival and growth of small businesses. It explores the evolving nature of small businesses and documents how many are creating successes that are richly creative and widely beneficial. This article summarizes major challenges for the foreseeable future impacting small businesses. While the trends that follow are not exhaustive,…
Value Proposition: 11 Rookie Mistakes That Lose Customers
If you don’t have a competitive advantage, don’t compete. Excellent point from Jack Welsh. Does your business have a winning value proposition? We have found many clients that cannot articulate their unique value proposition. In fact, building value propositions creates more mistakes than any marketing subject we know. In our opinion, trying to win against your competition…
It Is Essential to Design Brilliant Ads to Rise Above the Noise
Leo Burnett once said: The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. It is a simple concept. People don’t read ads, they read what interests them. So if you are going to design brilliant ads,…
Would These Galaxy Marketing Videos Persuade You?
Have you seen these new Samsung Galaxy marketing videos? We are interested in whether they persuaded you. When we evaluated the Samsung Galaxy S4 marketing video, we were big fans of their marketing strategy. Now the question is, did Samsung improve on the S4 marketing video? The secret of all effective advertising is not the…