Twitter has rapidly become the ‘go-to’ platform for sharing and exchanging information, including link content. For both bloggers and brands, Twitter, now in its eighth year, is rivaled by only Facebook as the most effective way to build website traffic for your marketing campaign. Is your business goal to get followers to twitter without following? If so, this blog post is for you.
Consider these tips for customer engagement and marketing using Twitter (note I am currently doing some twitter work for a Finger Lakes Tourism client … so I will use some examples from this work):
Twitter followers check …. think like your target community.
Make your tweets relevant and interesting to this specific community. You should do minimal to no selling. For the Finger Lakes client, he is sharing facts on the history of the Finger Lakes, the most popular State Parks, and the regional wineries and wines.
Start conversations by asking insightful questions.
Participate in relevant conversations. In the case of the Finger Lakes client, he has prepared many questions on wine production, types of Finger Lakes grapes, and details on the Finger Lakes themselves.
Followers twitter … add value with every tweet.
Remember there is a very fine line between tweeting frequently and spamming. We recommend 1-2 new tweets (not counting responses) every other hour in non-peak times and 2-3 tweets every couple of hours in peak hours. Note that tweets and tweet subject material should be semi-prepared ahead of time.
Craft a distinct voice and personality for your brand.
Use it consistently. Show your emotion, enthusiasm, and passion.
Be a member of the community you are building.
Be an active listener and dialog participant. Don’t become a one-way broadcaster.
There are many aspects to your company
Use ideas from all of them. For example, use some of the social charities and issues that your business supports and highlight your efforts.
Need some help in capturing more customers from your social media marketing or advertising? Creative ideas to help the differentiation with your customers?
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to innovating your social media strategy?
Do you have a lesson about making your advertising better you can share with this community? Have any questions or comments to add in the section below?
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way.
More reading on social media platforms from Digital Spark Marketing’s Library:
Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, Digital Spark Marketing, and LinkedIn.
