When you share a tweet to Twitter, the half-life of that tweet is just 18 minutes. That means that, by tomorrow, it’s likely no one will see the tweet you shared today. That’s why it’s so important to share your latest blog posts many times over the course of the first 24 – 72 hours that it’s live. And keep SocialOomph in mind.

But that also means that you can and should share evergreen content to Twitter over and over. For that, I use SocialOomph.

With SocialOomph, I can set up one or more queues and fill those queues with one or more updates (tweets). I have an archive of more than 400 posts and articles that are still current and evergreen. I’ve created queues for each of my Twitter accounts and filled them with links to those posts, as well as other tweets I like to share regularly (invitations to sign up to the newsletter, etc.).

I recommend making sure that at least 30 days go by before you share the same tweet again, that way it’s unlikely too many of followers will feel like you’re repeating yourself. With my current number of updates, I can tweet a dozen times a day and go over a month without repeating.

Each time I publish a new blog post where I know the content will continue to be valuable weeks and months later, I make sure that gets added to my evergreen queue.

Log into SocialOomph
Go to Posting -> Create New Update
Paste in the title of the article, or some other variation
Paste in the URL of the article, after the title
Click on the Shorten URLs button
Click on “Don’t schedule, just add this update to my queue reservoir(s).“
Select one or more queues
Click Save

You’ll want to make sure that you’ve set up your queues to automatically rotate all updates.

Be useful, be entertaining, or be ignored. It is an amazing fact … social media has been with us for over a decade now. So there are many social media examples that you can learn from.

Many awesome ones that are useful as well as entertaining. And new ones are being created every day.

Businesses have seized upon this as it matured and in 2013 according to a CMO survey by Duke University is 6.6% of marketing budgets (about $4.6 billion in dollar terms) and is expected to climb to nearly 16% over the next 5 years.

So social media is still a small part of digital and marketing budgets.

But in reality, it has just begun.

When choosing to learn from others’ social media marketing campaign strategies, it is always helpful to choose the best of the best.

Those that are most innovative and very eager to try lots of new and different ideas. And not afraid of a failure or two. Real social media marketing innovators. You want to frequently come up when marketers are discussing the best in social media marketing.

Review this article to learn How to Change Your Social Media Engagement

Social media examples… Twitter

Use images for better response rates. For images implement Twitter cards so that any tweets of your content will include visual media.

Many businesses are including images, not so surprising.

The best ones on Twitter are customizing the title tags. You can attribute content to creators and use images up to 500 by 750 px.

This platform has been our best website referral source over the past 2+ years. You can brand pins with your logo to create visual reminders.

Nordstrom, one of our favorite brands, is the most followed brand on this platform.

One of their most creative ideas is to offer free shipping on most pinned items. This creates both online engagement and in-store sales.

Types of social media … Google+

One of our favorite platforms for a variety of reasons. You can cross post between G+ (hangouts) and YouTube videos.

This way the video you have created of the hangout and any comments will automatically show up in the G+ news stream, which is a very good value add.

One of the best examples on this platform is Toyota. They call their hangouts Toyota Collaborator.

A great way to incentivize cooperation with customers … and engage and work with them. Think you could obtain some valuable insights in this manner?

There are many ways to use creative ideas on this platform. Here is one for your consideration: build an interactive resume by adding rich media and detailed descriptions.

Think about including status updates photos, presentations, and demonstrations. Pottery Barn, as an example, showcases images of its products in use illustrating creative menu items.

This does a great job of building more views and engagements.

Facebook

Not a very good platform for business to business engagement.

But an awesome site for our family to share pictures of grandchildren and interesting activities going on in their daily lives.

350 million pictures uploaded every day. Amazing.

Social media initiative examples … YouTube

Does your business like to use videos and are you looking for more?

Take advantage of YouTube’s video editor and combine some of the existing videos to create new videos that show off your products in action. Use Adobe Premiere pro transitions pack to make your videos dynamic and memorable for viewers.

Our business security system supplier, ADT, has an interesting initiative to consider.

They allow viewers to have a look into the homes of athletes who use the ADT pulse service.

Social media examples … Vine

Are you a frequent viewer of Vine posts? Only 6 seconds to implement ideas, so you have to do well to be great with this initiative.

Lots of applications for this interesting video platform.

One of the best ones we believe is how to do instructions on simple tasks.

Check out some of the ones done by Lowes.

Key takeaway

Building a positive social media community engagement is very similar to making friends. Keep it simple and be genuine.

Being social with a great positive engagement isn’t a new way of marketing; it’s a way of doing business.

Follow these simple initiative examples and you will be leading the way.

Need some help in capturing more customers from your social media marketing or advertising? Creative ideas to help the differentiation with your customers?

Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.

Call Mike at 607-725-8240.

All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.

When things are not what you want them to be, what’s most important is your next step. Call today.

Test. Learn. Improve. Repeat.

Are you devoting enough energy to innovating your social media strategy?

Do you have a lesson about making your advertising better you can share with this community? Have any questions or comments to add in the section below?

Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.

Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.

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