Tag: timing is everything

  • United Crisis Case Study … What United Should Have Done

    Does your business have a crisis management plan? Answer the following honestly now … could it handle what United Airlines faced?  So the question is what United Crisis Case Study shows what United should have done. There’s a passage in Ernest Hemingway’s 1925 novel, The Sun Also Rises, in which a character is asked how he…

  • 12 Steps to Ready the Gucci Social Crisis Plan

    12 Steps to Ready the Gucci Social Crisis Plan

    Do you have a social media crisis management plan for customer crisis or perhaps just normal customer engagement? Maybe you should check out the Gucci social crisis plan. It is just logical that you engage with all sorts of customers. No matter how good you are, you need to have a social media response plan.…