And the more feelings and emotions you express, the more attention to your brand. And the more influence it can create. Not rocket science is it?
Feelings have a critical role in the way customers are influenced.
- David Freemantle
As long as it’s positive, there is no such thing as too much attention for your brand. If you play your cards right, you can roll all of that great attention into growth for your company. Here are some of the best and most creative steps to get people to notice you and your brand.
The other day one of my readers commented I was the oldest person she knew creating social media content all the time.
Then she said it was a compliment.
We both laughed.
Then there was an awkward pause.
Whileher statement clearly wasn’t true, being relatively seasoned in business means I HAVE learned many valuable brand lessons that would have been great to know when my business career started.
That’s how it has always been.
Here are my 13 simple steps to improving attention to your brand:
Listen well
Learned this one quite early in my marketing and management career. Remember your first step in online marketing is not broadcasting messages.
Think about the stories that you were told as children. They are etched into our subconscious. Use pictures and videos to tell your stories in creative new ways. Ways that will be remembered and talked about.
Be consistent
Always be consistent in the subjects you choose to talk about. Select the subjects and then stick with them.
Use tone to reflect brand’s personality
Every successful brand has a specific tone of voice. One that relates to the brand’s personality. And yes, of course, a brand has a distinctive personality. Decide what personality you want for your brand and let your tone reflect it.
Keep it simple
It is difficult to be heard above all the noise in the marketplace. So grab attention and hold it with simple messages.
Relationships are key
Social media is all about building and exploring customer relationships. Continually look for new ways to engage and remember engagement is a two way street.
Continuous learning
Now more than ever, things are changing at blazing speed. There is only two ways to keep up. They are continuous learning and applying what you learn. Spend time understanding changing trends and patterns. Apply them as often as you can.
Time and effort
Don’t be fooled by the deceptive simplicity of being social on-line. Building an effective network takes a lot of time, energy, and resources. Schedule time to make it happen.
Keep ahead of new things
Familiarize yourself with new tools and applications that can help you and your customers. Consider carefully what platforms are best for your customers. You can’t do them all.
Be relevant
Derive timely and valuable insights to customer wants and needs. Talk about useful, helpful topics on these insights. Give your customers good reasons to return.
Start small
Social media takes a lot of time and energy. And there are no shortcuts. So start small and grow a little at a time. Be patient, it takes time for good results.
Quality over quantity
It’s not about the number of followers you have. Nor is it about the numbers of people you follow. Forget about these numbers and concentrate on engagement of customers and making friends.
It’s up to you to keep improving attention to your brand.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new lessons.
When things go wrong, what’s most important is your next step.
Try. Learn. Improve. Repeat.
Are you devoting enough energy in each of these steps to improving attention to your brand?
Do you have a lesson about making your brand better you can share with this community? Have any questions or comments to add in the section below?
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.
Want to learn more about Digital Spark Marketing?
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