Tag: surprise customers
How to Create Brilliant Word-of-Mouth Marketing Campaigns
Marketing campaigns? The best marketing techniques in our minds are word of mouth marketing campaigns, hands down. The key to its success is the ways to get people to talk about you and start the buzz. The first thing you need to know about word-of-mouth marketing is this: generating consumers to talk about your business…
The Subtle Art of Building Customer Personalization in Brand Design
Sephora is a great brand example of building customer personalization. The beauty retailer has 1,700 stores in 30 countries, so imagine the variations among consumer profiles Sephora must manage. Julie Bornstein, EVP, and Chief Marketing and Digital Officer for Sephora, gives much of the credit for the company’s personalization success to its loyalty program Beauty Insider,…
Personalization Strategies: What Marketers Need to Know
Are you working on customer personalization strategies? They are an excellent way to build trust. And influence consumer behavior. We all like to be treated as individuals, and that is why personalized service builds loyalty. Feelings have a critical role in the way customers are influenced. -David Freemantle More to learn: Innovation in Marketing ……
Direct Marketing Examples: Use Examples to Improve Marketing Ideas
Social isn’t just a new way of marketing, it is a new way of doing business. It is really about direct marketing examples, isn’t it? The key to encouraging more customer advocacy on social media is to make your fans feel like they matter. That they are special. Whether you have 1,000 or 10,000 fans, each…
8 Secrets to Learn from the Ritz-Carlton Marketing Strategy
The customer never buys what you think you sell. Great quote from Peter Drucker. Have you ever stayed at a Ritz Carlton hotel? Attracted by the Ritz-Carlton marketing strategy? Do you agree with Peter Drucker in thinking that the Ritz-Carlton doesn’t know what its difference-maker is? More importantly did you decide to stay with this hotel…