Tag: storytelling
Easy Fixes To Emotion as the Secret to Word of Mouth Marketing
Have you ever wondered about how to be more persuasive or influential? Certainly, an important question if you are in the marketing profession, isn’t it? It is certainly a secret to word of mouth marketing … emotion as the secret. Let me explain how. Emotional word of mouth conversations is sparked when consumers are highly…
10 Laws of Customer Experience Design
We recently posted a blog on the meaning of customer experience and the value of improvement in customer experience design. We elaborated on learning to view the design from ‘inside out’ and ‘outside-in’ simultaneously. When considering why convenience has become a key differentiator in customer experience, the answer is right in our faces: We all…
6 Best Examples of Marketing Storytelling
We hear lots of talk these days about the examples of marketing storytelling —and why it’s so critical for businesses and brands. This is as we continue to rush forth in the digital marketing age. Check out our thoughts on creative marketing. More on storytelling: Stories and Storytelling Examples: 8 Simple Things You Should Improve Stop interrupting…