Tag: State farm
Art of Persuasion: Does The State Farm “Jake” Commercial Have It?
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Awesome quote from the master Leo Burnett. I have to admit. I found the State Farm ‘Jake’ commercial funny for a while. But after a while, watching 3-5…
Insurance Advertising War … 8 Examples to Learn From
Advertising works the way the grass grows? Not in our minds. Check out what’s going on in the insurance advertising war. But first, let me share a story with you: Once upon a time, a very strong woodcutter asked for a job with a timber merchant, and he got it. The pay was really good,…