Tag: Starbucks
Brands Embracing Technology to Thrive
The consumer brands embracing technology experience is undergoing a critical evolution, and it has clearly upended the retail industry. In half of 2017 alone, there have been 14 retail bankruptcies–almost as many as in all of 2016. Other companies, such as J.C. Penney, Macy’s, and Sears, have announced massive store closures. While putting together Firebrand Group’s Future…
My Starbucks Idea: How Starbucks Used It for Business Crowdsourcing
Within five years, if you’re in the same business you are in now, you’re going to be out of business. Dire theory from Peter Drucker. The My Starbucks Idea website, where Starbucks does its business crowdsourcing, has been actively engaging customers for over 3 years now. It encourages customers to submit ideas for better products, improving…
6 Favorite Brands and Why I Like Them So Much
Have you ever defined your favorite brands and questioned why they are favorites? It is a key exercise we often use with our clients. This exercise helps to evaluate what should be the heart of your company’s strong brand identity by examining the best of the best. Check out our thoughts on creative marketing. We like…