In the ever-changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media design. Here we define social media design as the process of gaining website traffic or attention through social media sites.
Social media design usually centers on efforts to create content that attracts attention and encourages readers to share it with their social networks. Company messages, stories, and helpful information spreads from user to user and presumably resonate because it provides relevant, interesting, and/or useful information. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
We think of social media as just another marketing channel when we need to instead think of it as the influencer of all channels.
To improve your social media design, you must improve social networking and customer engagement. We have found 9 ways to accomplish these improvements that we use with our clients:
Know as much or more than your audience … valuable content is essential
It is all about quality … quality is much more valuable than quantity
It is about building relationships … meaning conversation is required. Don’t add to the noise
A picture or image … is worth 1000 words. Visual marketing is growing rapidly
Keep your messages … short, simple, and relevant
Define … specific objectives for your campaigns
Measure your accomplishments … against your objectives. Learn and apply to learn
There are NO shortcuts … it requires time and energy
It requires persistence and patience … don’t give up
We are finding more and more businesses are defining meaningful ways to use social media, even if it isn’t always to sell directly.
“Web merchants view social media more as a medium to build up brand awareness and customer loyalty than as a way to drive immediate sales,” says Internet Retailer reporting on its latest survey of 175 companies that sell online.
Survey participants included 85 web-only merchants, 40 consumer brand manufacturers, 34 retail chains, and 16 catalog companies.
Here’s a rundown of the findings by the numbers:
96 percent say social media campaigns are important to the future of their Internet business; 53 percent label them very important.
90 percent have a Facebook page, 75 percent are active on Twitter and 54 percent use Pinterest
51 percent post videos on YouTube, 9 percent use Google+, and 15 percent leverage Instagram.
The more success you have with customer engagement via your social media design, either online or off, the better you are understanding their needs and priorities. Having the best customer insights makes it much easier for you to define your next moves and improve your odds of success.
Please share a social media design experience with this community.
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Read more:
8 Popular Social Media Initiatives for Customer Engagement
Social Commerce Business … What Ben and Jerry’s Knows That You Should Know
12 Ways to Build Social Commerce Business through Great Customer Service
In the ever changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media graphics and designs. Here we define social media designs as the process of gaining website traffic or attention through social media sites.
More to learn: Visualization: 8 Extraordinary Examples of Data Graphics
Social media has come a long way since then as have the strategies, tactics, methods, and power associated with social media.
In reality, a successful social media marketing campaign is multi-dimensional. Actually, it’s kind of complicated. Ask any social media marketer “How do you do social media marketing?” and you’re likely to get the “Um, where do I start?” look.
There are a lot of elements to address and minute details to cover. Often, the most difficult stage is the initial one, when you’re trying to gain traction and pick up momentum.
Social media design usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Company messages, stories, and helpful information spreads from user to user and presumably resonates because it provides relevant, interesting and/or useful information. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Before we continue, let me ask you a question.
What works best for social media design in your business? We would love to hear what it was. Would you do us a favor and post it in the comments section below? Be the one who starts a conversation.
We think of social media as just another marketing channel when we need to instead think of it as the influencer of all channels.
The more success you have with customer engagement via your social media design, either on-line or off, the better your understanding of their needs and priorities. Having the best customer insights makes it much easier for you to define your next moves and improve your odds of success.
Social Media Graphics … marketing designs
To improve your social media design, you must improve social networking and customer engagement. We have found 9 ways to accomplish these improvements that we use with our clients:
Know as much or more than your audience … valuable content is essential
Social media design … it is all about quality … quality is much more valuable than quantity
Social media graphics.
It is about building relationships … meaning conversation is required. Don’t add to the noise
A picture or image … is worth 1000 words. Visual marketing is growing rapidly
Keep your messages … short, simple, and relevant
Social media graphics design.
Define … specific objectives for your campaigns
Social media designs … measure your accomplishments … against your objectives. Learn and apply learning
There are NO shortcuts … it requires time and energy
Social media designs require persistence and patience … don’t give up
We are finding more and more businesses are defining meaningful ways to use social media, even if it isn’t always to sell directly.
“Web merchants view social media more as a medium to build up brand awareness and customer loyalty than as a way to drive immediate sales,” says Internet Retailer reporting on its latest survey of 175 companies that sell online.
Survey participants included 85 web-only merchants, 40 consumer brand manufacturers, 34 retail chains and 16 catalog companies.
Here’s a rundown of the findings by the numbers:
96 percent say social media campaigns are important to the future of their Internet business; 53 percent label it very important.
90 percent have a Facebook page, 75 percent are active on Twitter and 54 percent use Pinterest
51 percent post videos on YouTube, 9 percent use Google+ and 15 percent leverage Instagram.
The more success you have with customer engagement via your social media campaign, either on-line or off, the better your understanding of their needs and priorities. Having the best customer insights makes it much easier for you to define your next moves and improve your odds of success.
Facebook has a monthly audience of nearly a billion visitors. That’s a B as in billion. Other top sites, like Twitter, Pinterest and LinkedIn, attract hundreds of millions. By now, nobody doubts the power of social platforms, although few marketers have been able to exploit them as fully as they desire.
As Harvard’s Mikołaj Piskorski makes clear in his book, A Social Strategy, businesses have a long way to go before they truly begin to unlock the potential of the social web. Most marketers, in fact, use social media much as they would ordinary media—to broadcast messages. We are still not working as hard as we can on engagement and building relationships.
And the real potential lies in building relationships and utilizing social platforms to create solutions for customers’ social problems. While consumers are understandably skittish about corporations interjecting themselves their personal conversations, they appreciate the opportunity to meet and build relationships with others. And that, it turns out, this is an enormous opportunity.
That’s why it’s important to make the distinction between a digital strategy that involves social platforms and a true social strategy. For a social strategy to succeed, simply joining the conversation is not enough. You must lead it.
Being social with a great positive engagement isn’t a new way of marketing; it’s a way of doing business. Follow these simple tips and you will be leading the way.
Please share a social media campaign experience with this community.
Need some help in capturing more customers from your social media marketing or advertising? Creative ideas to help the differentiation with your customers?
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Call Mike at 607-725-8240.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
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Test. Learn. Improve. Repeat.
Are you devoting enough energy innovating your social media strategyg?
Do you have a lesson about making your advertising better you can share with this community? Have any questions or comments to add in the section below?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.
More reading on social media design from Digital Spark Marketing’s Library:
