Tag: reposition a brand

  • Domino’s Pizza — Shows How to Reposition a Brand

    Domino’s Pizza and its self-deprecating marketing campaign is a great example of how to reposition a brand. Repositioning is simply business-speak for trying to change someone’s opinion.  Now think about how hard that can be – especially once you’ve already made a first impression.  So, in Domino’s case, their current campaign is trying to convince…