Skip to content Do you think title tags matter in 2019? Yes, they do. Studies show that people changing their title tags had witnessed a notable improvement in their website rankings. Then, site owners often ignore click-through rate or forget about it. They do not realize that that CTR helps in boosting site traffic. When it comes to traffic via increased clicks, it helps in increasing your website’s rankings in specific situations. As far as SEO title tag optimization is concerned, not all methods may work to your benefit, but many of them will help you improve rankings. It is all about using the best practices and experimenting with different SEO title tag tips.
According to an article published on https://www.forbes.com,
every web page must include the relevant title tags. It helps Google and the
other search engines to figure out what your website is about easily. Make sure
the title tag copy has the keywords (KWs) and search terms that match user
intent and align with what your target audience wants.
You create title tags to meet the needs of your website visitors. If you include KWs or phrases based on what users, you will be able to reach out to the right kind of users. Random and irrelevant KWs will mislead your visitors to unrelated content.
Read this article to learn more about these five SEO title tag tips and tricks for improved traffic and ranking or simply consult Clientsurge Washington DC SEO.
1. The use of dates
Consider these things like top TV actor nominations for a supporting role in 2018. You can use something more precise such as best fantasy-drama of 2018. It means using dates in your title tag KW research.
You can use Google AdWords, Keyword Explorer, or for that matter SEMrush to do the keyword research. Then, if you search for 2019, you may not get sufficient data. Therefore, you should look for actor nominations in 2018 or 2017.
Make the most out of WordPress (WP) or any other CMS. When
you use Yoast plug-in, you will see your title tags update automatically every
year or every month, thus leveraging the same. It may not work for all
situations, but work wonders for specific KWs.
2. Numbers help you improve
rankings
Yes, numbers in title tags work. The common examples are 5
signs to show that you are stressed or how can millennials save 10 percent on
home insurance.
You need to be specific when writing title tags because it helps in improving CTRs sometimes. It works for you due to cognitive bias. The human brain is conditioned to discover things that are specific and stand out from the SEO Content Buyers.
A visitors’ brain is trying to determine things that it can grasp on easily. That is the reason why you should use numbers because they are specific and stick out. Therefore, you can expect to see higher CTRs and rankings because of these numbers.
3. The use of call-to-action
Though you may not always find call-to-action (CTA) in keyword
research, these help in making users click your title tag. The CTAs are nothing
but action verbs to motivate people to take some action after visiting your
website. These words or phrases are, listen, download, buy, learn, subscribe,
and things like that.
When using these action words, they add some excitement, thus motivating the visitors to do something or take some action. The users are not merely entering text in the search box.
When visitors see your title tag with a CTA, they realize, “Wow, I have an e-book to download.” It provides something additional to the users and boosts your CTR in that way.
4. Title tag length
Some title tags are too short or a few lengthy because people try to include all the KWs in the tag. It is nothing but stuffing your title tags with KWs. Google will truncate lengthy title tags and therefore, stuffing it with too many KWs will not help you at all.
Lengthy title tags will not let you improve your website traffic or ranking. A short tag, on the contrary, with a relevant keyword will help you boost site ranking significantly.
The best practice is using title tags that are not more than 50-60 characters. Try to use the KW within that character limit. Use the best KWs in the title that is short and to the point.
Do your KW research and find the search terms that your potential audience wants or uses. You can use title tags like Wine delivery Calgary or Flower delivery Canada. These title tags work and you would see a boost in your website’s ranking.
5. Ask a question
If you include a question together with your KW in the title tag, it helps in improving your website traffic and ranking. Let us explain this point with the help of an example. You can include questions like “Where to shop for perfumes in New York City?”
Your KW maybe shop for perfumes but by asking a simple question, you arouse the curiosity of the visitors and induce them to click on your website URL. This way, you build a curiosity gap.
When you ask a question, you benefit because you get a featured snippet. These are normal questions, which people ask and if you can include them in your title tag, users will find it in the tag, thus resulting in increased traffic and better rankings in the search engine results pages (SERPs).
These little things matter when it comes to your website SEO.
Conclusion
You can use some of these tips and ideas to optimize your title tags. Use them in situations that will help to boost your website’s traffic and rankings. If you like these tips, there is nothing like it. You can implement the best SEO practices to improve your title tags and drive quality traffic to your website.
There is no shortcut to the process. You need to spend some time and effort to write the best copy and integrate the keywords seamlessly to improve your site’s rankings.