Tag: presenter imperatives
Lessons as Presenter Imperatives from the Cluetrain Manifesto
If you follow people like Hugh Macleod and Robert Scoble, etc., you know that we’re living in the era of “the Cluetrain.” I first read the Cluetrain Manifesto four-five years ago. One of the central ideas in the book is this: markets are conversations and companies by a large do not get that (even if…