Are you familiar with Discovery Shopping? How about Pinterest marketing? Now there is a way to combine the two to improve your word of mouth marketing. Let’s step back a minute to be sure we are all on the same page.
You just can’t say it. You have to get people to say it to each.
James Farley
Discovery shopping is a form of online shopping that utilizes the browsing aspects of the shopping experience.
The goal is to recreate the experience of live shopping as a leisure activity, where the items are selected by viewing a variety of similar or related products. Like window shopping.
Related post: 11 Steps to Media Framing Messages for Optimum Engagement
To enhance Pinterest marketing and Discovery shopping, the Pinterest site recently introduced a new kind of pin called rich pins, that includes details like pricing, availability and where to buy. Rich pins are for recipes, movies, and products.
That’s why including automatically updated details like prices, availability, movie reviews and ingredients are an important move for Pinterest marketing and Discovery Shopping.
Pinterest marketing … how product pins help
Get higher click-through rates than regular pins
Make your brand more visible because your logo’s on the pin
Are more likely to appear in a category feed, like Men’s Fashion or Gifts
Include automatically updated details, like price changes
Consumers will always surprise you with practical discoveries about your products. Highlight these discoveries. Maybe even write a blog about the best ones.
These pins will tell a story. Put some time into studying what consumers are telling you about your products. You will be amazed at what you can learn.
Engage
Don’t forget Pinterest is a customer engagement site. Don’t be timid. Ask your customers questions and what they think.
Pinterest is slowly adding to its contest rules and regulations, which can be found on its Brand Guidelines page. That said, you can run contests where you ask participants to pin their favorite images from your website.
What do you think about the new rich pins?
Have you integrated them into your business website yet? Please offer your thoughts to this community in the comments section below.
Need some help in capturing more customers from your marketing strategies? Creative ideas to help the differentiation with potential customers?
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to improving your marketing, branding, and advertising?
Do you have a lesson about making your marketing strategy better you can share with this community? Have any questions or comments to add in the section below?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way.
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