Tag: personalization
8 Secrets of Customer Insights You Should Utilize In Your Business
A tricky meaning to Drucker’s quotation? Not really. But understanding why customers buy your products and services is certainly not straightforward. You need to put these secrets of customer insights to work to fully appreciate why customers make the decisions they do. The customer never buys what you think you sell. –Peter Drucker How much…
Customer Feedback: 14 Tips on How to Gather Quality Insights
Henry Ford once said: If I’d asked my customers what they wanted, they’d have said a faster horse. A tricky meaning to Henry Ford’s quotation? Not really. But understanding the secrets of why customers buy your products and services is certainly not straightforward, but important nonetheless. You need to put these secrets of quality customer feedback…
Bold Secrets of Effective Brand Marketing Examples
Is your marketing strategy focused on brand marketing? It definitely should be. It is one of the best marketing techniques in my mind, hands down. The key to its success is the way to get people to talk about you and start the buzz. These are called marketing triggers and brand marketing examples will be…
19 Top Marketing Initiatives for the Best Persuasion
It is simple. Marketing is a form of communicating with people to sell them a product or service. However, it’s often a complicated dance of finding new and exciting ways to persuade them. The top marketing initiatives will add to this discussion. In this social-media-dominated world, the conversation is increasingly detail-oriented and high-tech. It’s for this very…
Nordstrom Marketing Strategy Uses Customer Experience as a Difference Maker
Be everywhere, do everything, and never fail to astonish the customer. Have you noticed how customer experience design has grown in importance of brand marketing? More and more trying to astonish the customer. Certainly a real discriminator, isn’t it? The customer focus at Nordstrom has led to the retail giant having a reputation for an absurdly…