Digital Spark Marketing

Tag: pay-per-click

  • 7 Common Pay-Per-Click Mistakes Entrepreneurs Should Avoid Making

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    by

    Mike
    in

    Launching their advertisement campaigns on pay-per-click platforms like Google AdWords is an ideal way for entrepreneurs to attract online customers to websites. Nevertheless, these business owners soon realize that run their campaigns on such advertising channels is not easy. These proprietors usually end up spending more money than they actually generate. A time comes when…

  • Pay-Per-Click 101: A Beginner’s Guide To PPC Marketing

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    by

    Mike
    in

    Pay-per-click marketing makes up a significant part of advertisers’ strategies, and more brands are seeing the importance of PPC spending. In 2017 alone, 7 million advertisers invested $10.1 billion in PPC marketing, and 40 percent of brands and agencies say that they’d like to spend more on PPC ads. Using sophisticated algorithms to target relevant audiences,…