Tag: My Starbucks Idea case study
My Starbucks Idea: How Starbucks Used It for Business Crowdsourcing
Within five years, if you’re in the same business you are in now, you’re going to be out of business. Dire theory from Peter Drucker. The My Starbucks Idea website, where Starbucks does its business crowdsourcing, has been actively engaging customers for over 3 years now. It encourages customers to submit ideas for better products, improving…