Digital Spark Marketing

Tag: Marriott

  • My Best Examples of Customer Experience Stories

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    Mike
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    How many of you consider customer service or customer experience stories as elements of your marketing? Consider this … if done well; don’t you think both could create things for customers to talk about? And therefore be enablers for your word of mouth marketing strategy. The key is to set realistic customer expectations and then…

  • Customer Churn: How Marriott Turned Churn into Service Recovery

    Customer Churn: How Marriott Turned Churn into Service Recovery

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    by

    Mike
    in

    I stayed in a new hotel in Ohio a while back. The situation was that it was recently opened and should not have been opened until the problems were worked out and management was ready. There were many problems with customer churn, believe me. Remember this: How to Build Trust to Keep Customers Returning But not…

  • Learning from the Best Business Blog Examples

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    Mike
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    Does your business have a blog associated with its website? Business blog examples are now standard in every industry, from car manufacturers to cereal brands. However, not all company blogs were created equal – the best business blog examples are managed much more successfully than others. Social isn’t a new way of marketing, it’s a new way…

  • Examples of Employee Empowerment: What is the Payoff?

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    Mike
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    Is achieving a remarkable customer service top priority for your business? If so, you should be looking for a better combination of examples of employee empowerment and trust. There are many examples of great customer service companies: Wegman’s, Ritz-Carlton, JetBlue, Disney, and Zappos, just to name a few. Quality in a service or product is…

  • 8 Extraordinary Brand Story Examples to Study

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    by

    Mike
    in

    If you haven’t figured out how to employ a brand story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes…