Ideas. Collaboration. Results.
We are continually faced by great opportunities brilliantly disguised as insoluble solutions. Lee Iacocca has a winning thought here. Are you occasionally looking for help finding an answer that would solve a problem? Happens to us all, and even for our
We certainly don’t have an information shortage. Quite the opposite, which makes an effective Chipotle market strategy all the more difficult. We don’t have an information shortage, we have an attention shortage. -Seth Godin Defining your target audience is one
Have you noticed that the world of marketing is changing? A big cliché, yes? Yes, it is, but it is having a significant impact. And the change is rapid. Traditional media vehicles are losing effectiveness as people communicate in new
In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio because they were the easiest means to reach large audiences and build brand awareness. But the