Tag: marketing principles
What You Should Learn from the Best Word of Mouth Campaigns
Here are two very different best word of mouth campaigns to learn from. Both are very well done and have some unique things to teach us. The networked markets know more than companies do about their products, and whether the news is good or bad, they tell everyone. – The Cluetrain Manifesto A book worth your…
Blend It: 6 Remarkable Lessons From this Record Setting Campaign
The networked markets know more than companies do about their own products, and whether the news is good or bad, they tell everyone. The Cluetrain Manifesto book. Funny. Memorable. Manly. The keys for success from the Blend It marketing campaign. And certainly something you’ll want to do for a networked market. Like Blendtec did very successfully.…