Tag: marketing concept examples

  • Case Studies to Evaluate a New Marketing Concept

    Case Studies to Evaluate a New Marketing Concept

    The marketing world, as we have defined it, is split into two camps. Traditionalists, most notably Bob Hoffman at The Ad Contrarian believe that nothing has really changed except the tools.  After all, while there has been a revolution in technology, basic human nature remains the same, though adaptation is underway. Review these case studies that will…