Ways to Use Behavioral Data for Customer Experience
It’s a hot summer afternoon, and you know your customers are probably parched and looking for a cold drink, but how do you get them to come to your restaurant? Think behavioral data might work? McDonald’s in Turkey thinks the key is using beacon technology to send behavioral data real-time offers and coupons to customers’ phones. Turkey recently […]
Generational Differences: What Differences Matter for Marketing?
Peter Drucker once said: The purpose of a business is to create a customer. Creating a customer … sounds pretty basic, doesn’t it? It is equally or more important to create customers that create customers. In both instances, the process begins with knowing your customers well. That goes without saying, doesn’t it? Segmentation targeting by generational […]
Digital Marketing Dos and Don’ts for Law Firms
Law firms are slowly letting go of traditional methods of marketing in favor of digital marketing. More than half of lawyers actually believe that digital marketing is important for a law firm, but still allocate a less than 15% budget to online marketing. Many more digital marketing dos and don’ts to review Some lawyers complain that […]
Marketing Campaigns: Great Campaign Examples to Study
Do you like to learn by studying examples of others work? We certainly do. So in this series of best marketing campaigns and examples, we will do just that. In each example, we will state what we liked in the campaign and why we thought made the campaign successful. Keep learning: Successful Advertisement Design … 12 […]
Story Examples: Eye-Opening Ways to Master Your Storytelling
Do you use stories in your customer engagement … or perhaps in marketing messages? Good stories are an excellent way of developing identity, personalize and build your customer base. Here are four good original story examples we’ll use to illustrate their value for marketing campaigns. Facts don’t persuade, feelings do. And original stories are the […]