Tag: JetBlue brand strategy
Creative Marketing Ideas: How Does JetBlue Become So Creative?
Peter Ducker once said: The customer never buys what you think you sell. That is an interesting quote. Have you ever flown JetBlue Airline? Were you attracted by JetBlue’s creative marketing ideas? Do you agree with Peter Drucker in thinking that the airline doesn’t know what its difference makers are? Not us. More importantly, did…