Tag: jetBlue
Examples of Employee Empowerment: What is the Payoff?
Is achieving a remarkable customer service top priority for your business? If so, you should be looking for a better combination of examples of employee empowerment and trust. There are many examples of great customer service companies: Wegman’s, Ritz-Carlton, JetBlue, Disney, and Zappos, just to name a few. Quality in a service or product is…
How JetBlue Turns Customers into Brand Advocates
A while back I was sitting on the runway in Orlando as my homeward-bound Jet Blue flight was about to taxi toward takeoff. Like just about every other flight that hadn’t already been canceled that day on the Eastern seaboard, ours was a couple of hours late departing. A good way of how JetBlue turns…
Examples of Customer Experience: 4 Awesome Stories to Share
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them— preferably in unexpected and helpful ways.—Richard Branson. How many of you learn from examples of customer experience for elements of your marketing? Consider this … if done well; don’t you think both could create things for…
6 Favorite Brands and Why I Like Them So Much
Have you ever defined your favorite brands and questioned why they are favorites? It is a key exercise we often use with our clients. This exercise helps to evaluate what should be the heart of your company’s strong brand identity by examining the best of the best. Check out our thoughts on creative marketing. We like…