Tag: influencing campaign
A Very Creative Influencing Campaign
When an influencing campaign says the thing people want or need to hear, magic happens. Robin Hood In 2013, H&R Block, with their agency Fallon, responded to something they heard while interviewing consumers. The thing people seemed to care about most was getting taxes done right and getting every dime they are owed back. The…
A Very Creative Influencing Campaign
When a campaign says the thing people want or need to hear, magic happens and an influencing campaign begins. Robin Hood In 2013, H&R Block, with their agency Fallon, responded to something they heard while interviewing consumers. The thing people seemed to care about most was getting taxes done right and getting every dime they…