Tag: influence and persuasion
BMW Video: The Essential Guide to Creating Marketing Videos
A famous Leo Burnett saying: The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Are these videos a secret marketing strategy? Probably not. But you can certainly learn from them. This BMW video does display some great…
Art of Persuasion: Does The State Farm “Jake” Commercial Have It?
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Awesome quote from the master Leo Burnett. I have to admit. I found the State Farm ‘Jake’ commercial funny for a while. But after a while, watching 3-5…
Guinness Marketing Campaign … 7 Ways They Make Storytelling a Winner
Have you seen the recent Guinness marketing video? A significant change in the Guinness marketing campaign we believe. The strategy is using simple storytelling to gain our attention. Refreshing. Start here with this short video showing an excellent Guinness marketing campaign. Let’s examine this video and strategy and what contributes to their strengths and weaknesses.…