Tag: influence
Guinness Marketing Strategy Makes Storytelling a Big Difference Maker
Have you seen the recent Guinness marketing video? A significant change in the Guinness marketing strategy we believe. The strategy is using simple storytelling to gain our attention. Refreshing. Let’s examine this video and strategy and what contributes to their strengths and weaknesses. We want to evaluate if it has the ability to influence and…
How Content Marketing Makes Disney a Winner
You just can’t say it. You have to get people to say it to each other. Awesome quote from James Farley, yes? Getting people talking about your content and your business. And certainly, James Farley certainly gets it … probably had it down before anyone else? What you may be asking? The concept of what…