Tag: IBM
12 Extraordinary Examples of Brand Partnerships
Brand partnerships, or co-branding, happens when two brands or companies work together in a mutually beneficial relationship. Oftentimes, these companies are complementary and not direct competitors. However, there are some instances where competitors call a truce and double in to monopolize the market, and everyone else trying to get into the game. When done well, brand partnerships…
6 Lessons Learned from IBM’s Smart Planet Marketing Campaign
The planet is becoming smarter … intelligence is being infused into systems that enable services to be delivered. An awesome quote from Sam Palmisano. It was in late 2008 or early 2009 when IBM began its “Smarter Planet” marketing campaign. At the time, the campaign seemed very ambitious … maybe even a bit risky, even for IBM.…