Tag: hold viewers attention
BMW Video: The Essential Guide to Creating Marketing Videos
A famous Leo Burnett saying: The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. Are these videos a secret marketing strategy? Probably not. But you can certainly learn from them. This BMW video does display some great…
Would These Galaxy Marketing Videos Persuade You?
Have you seen these new Samsung Galaxy marketing videos? We are interested in whether they persuaded you. When we evaluated the Samsung Galaxy S4 marketing video, we were big fans of their marketing strategy. Now the question is, did Samsung improve on the S4 marketing video? The secret of all effective advertising is not the…
Guinness Marketing Campaign … 7 Ways They Make Storytelling a Winner
Have you seen the recent Guinness marketing video? A significant change in the Guinness marketing campaign we believe. The strategy is using simple storytelling to gain our attention. Refreshing. Start here with this short video showing an excellent Guinness marketing campaign. Let’s examine this video and strategy and what contributes to their strengths and weaknesses.…