Tag: Guinness
8 Awesome Commercials That Employ Emotional Appeal
Does your business use emotional appeal to win the hearts of your customers? Have you ever given it a try? Feelings have a critical role in the way customers are influenced. David Freemantle Like David Freemantle says, feelings have a critical role in this regard. Yet few ads will make an emotional appeal. They will…
Marketing Creativity Lessons … 3 Mini-Case Studies
Have you noticed that the world of marketing is changing? And rapidly. Traditional media vehicles are losing effectiveness as people communicate in new and different ways. Mass audiences are fragmented into small segments. Developing a point of difference is harder than ever. These marketing creativity lessons will show you how though. Guinness marketing creativity This…
Brand Storytelling Examples … the 6 Best We Could Find
We hear lots of talk these days about the power of brand storytelling—and why it’s so critical for businesses and brands as we continue to rush forth in the digital age. Check out these brand storytelling examples. Stop interrupting what people are interested in, and be what people are interested in. But like so much…
8 Extraordinary Brand Story Examples to Study
If you haven’t figured out how to employ a brand story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes…
Guinness Marketing Campaign … 7 Ways They Make Storytelling a Winner
Have you seen the recent Guinness marketing video? A significant change in the Guinness marketing campaign we believe. The strategy is using simple storytelling to gain our attention. Refreshing. Start here with this short video showing an excellent Guinness marketing campaign. Let’s examine this video and strategy and what contributes to their strengths and weaknesses.…